Consumer Behaviour (6314M0159Y)

You can pass this course by studying this summary and going over the powerpoints given.

This summary includes all contents of the Knowledge Clips, Seminar (Q&A) Sessions, and Articles for 2022/2023 with lots of explanations as well as example pictures, tables, and diagrams. These 50 pages include all required information and are focused on making the materials easy to understand and memorize. This document is very structured and attention has been paid to layout and formatting to make important information stand out. Since many other summaries on Stuvia are outdated, this summary ...

Aantekeningen van alle lectures van consumer behavior.

Full Summary of all 6 Topics with all information discussed during knowledge clips, slides, Q&A sessions

summary of all necessary materials for Consumer Behavior; lecture notes, seminar notes, knowledge clips, articles, book.

All lectures, videos and articles summary from topic 1, 2 & 3 (year 22/23!!)

This is a summary of all the knowledge clips for each week. It is very detailed, and it included screenshot of each slide including a direct transcript of what the teacher said underneath each slide. It includes a summary of each explained article and its main takeaways and implications.

In this file you will find the review of every article (base and additional) as well as summary of slides and video clips

Summary of Consumer Behaviour (2021-2022), including online lessons, lectures, and (additional) articles. Topics: 1. The Psychological Core 2. Consumer (Ir)rationality 3. Social Influences on Behaviour 4. Affective and Emotional Consumer Reactions 5. Technology and Consumer Behaviour 6. Consumers and Marketing for a "better world"