Digital Marketing and Analytics 6314M0311Y (6314M0311Y)

Read this and get 9!!! This summary contains all the information of lectures, tutorials, guest lectures, the key message of the articles (including finding, model, and implication) and some tips about the exam.

A Question and Answers (Q&A) of the slides and articles of Digital Business. Good to test your factual knowledge of the course.

This is a summary of all the articles of Digital Marketing and Analytics as part of the track Digital Business in the Master Business Administration at the UvA. The main points of the articles are included. I did not focus on the methodology. I categorized the summary with elements as: Motivation, objectives, concepts, implications, results/findings, criticism etc. where possible.