Marketing and strategy - Samenvattingen en Aantekeningen

This is a summary of the book Strategic Management: From Confrontation to Transformation. (2024). This course is part of the minor Business Administration: Managing Strategy and Marketing at the University of Amsterdam (UvA). Full reference: Volberda, H. W., Hollen, R. M. A., Pereira, J. R., Sidhu, J. S., & Heij, K. (2024). Strategic Management: From Confrontation to Transformation. SAGE Publications.

I got an 8,2/10 for the final exam. This is a summary of all lectures including knowledge clips, articles and research questions.

Especially pay attention to highlighted parts (important for exam), also contains answers to reading questions and further explanations of important terms.

Includes 7 weeks of notes. Readings also are elaborated on within the lecture and seminar notes.

6 weeks of notes

6 weeks in total, which includes both lectures during the week.

Complete summary of all relevant course materials and notes of powerpoints/classes during 2024 + book elaboration on topics discussed in class

Summary of Strategic management course (part of the minor Business Administration: marketing and strategy).

Notes of all lectures, including Bernd's and guest lectures, written in nov-dec 2023 for the course Corporate Social Responsibility, part of the minor Business Administration: Managing Strategy and Marketing, at the University of Amsterdam

A summary of all required articles for the course Strategic Management (6012B0425Y), part of the minor Business Administration: Managing Strategy and Marketing, at the University of Amsterdam