Patrick de pelsmacker - Samenvattingen, Aantekeningen en Examens

IMC is... - Answer a strategic process that is used to plan, develop, execute & evaluate marketing communications to audiences Functions of IMC - Answer Persuade consumers, remind, inform, build relationships, assist with elements of the marketing mix Steps in the IMC - Answer 1. Identify the target audience 2. Establish the communications objectives 3. Develop the IMC mix 4. Establish the budget 5. Evaluate the IMC campaign Push and pull strategy - Answer Push - focus o...

What is IMC? - Answer Integrated marketing communications is the process of integrating all elements of the marketing communications (promotional) mix to deliver a consistent message and therefore achieve greater impact What are the 5 core elements of IMC? - Answer 1. The message - rational or emotional 2. Tools - promotional mix 3. Media channels - print/broadcast/digital etc 4. People - target audience 5. Context - Sector and industry What are the 6 elements of the extended promo...

Integrated Marketing Communications (IMC) - Answer -carefully integrating and coordinating the company's many communications channels to deliver a clear, CONSISTENT, and compelling message about the organization and its products -calls for recognizing all contact points where the customer may encounter the company and its brands The Promotion Mix - Answer 1. Advertising 2. Sales Promotion 3. Personal Selling 4. Public Relations 5. Direct Marketing advertising - Answer any paid ...

Marketing Communications: A European Perspective (Sixth edition) Summary of chapters: 3 - How marketing communications work 4 - Marketing communications planning 7 - Media planning 13 - Measuring campaign effectiveness

Volledige samenvatting van lessen + handboek

Dit 40-pagina's lange document bevat alle informatie uit de lessen omtrent de theorie van kwalitatieve onderzoeksmethoden. Zowel de informatie vanop de ppt's, voorbeeldoefeningen, definities, eigen inzichten, verwijzingen naar slides en extra uitleg vinden jullie hier terug. De bijhorende handleiding om met SPSS aan de slag te gaan staat ook op mijn pagina!

Marketing Communication boek + colleges + quizen - Hoofdstukken: 1, 2, 3, 4, 5, 6, 7, 8 (300-365 + 377-379 + 387-394), 0 (406-411 + 419-427), 10 (435-445 + 451-455), 11 (467-486), 13, 14. - Colleges: zijn verwerkt in de hoofdstukken - Quizen: tijdens de colleges werden er mini quizen afgehouden, antwoorden werden niet op BS gezet / staan er wel bij.

Book Summary Chapter 3,4,6,12 of the book 'Marketing Communication; A European Perspective'. 7th edition

Samenvatting van de theorielessen 1,2,3,4,6,7 gegeven door Alfons Van Dyck en aangevuld met het handboek Marketingcommunicatie.

Summary of the marketing communications theory readings list from block 2.2, from the book marketing communications: a European perspective.