Cialdini principles - Samenvattingen, Aantekeningen en Examens

Worchel's chocolate chip study demonstrated which of the following social influence principles? - The scarcity principle Psychologist Jeopardy: This researcher conducted the copy machine study - Who is Langer? Psychologist Jeopardy: This researcher is the leading researcher in social influence techniques. - Who is Cialdini? Consumers tend to be drawn more to products that are represented by happy models vs sad models: According to your textbook, this is because of: - emotional contagion T...

All material that is discussed in the entirety of the Persuasive Technologies (INFOB3PET) course, clearly summarized. Based on the lectures and the book.

Worchel's chocolate chip study demonstrated which of the following social influence principles? - The scarcity principle Psychologist Jeopardy: This researcher conducted the copy machine study - Who is Langer? Psychologist Jeopardy: This researcher is the leading researcher in social influence techniques. - Who is Cialdini? Consumers tend to be drawn more to products that are represented by happy models vs sad models: According to your textbook, this is because of: - emotional contagion ...

MKTG 371 QUIZ 4 AND ANSWERS WITH COMPLETE SOLUTIONS VERIFIED Perception and branding in the real world - Brands spend a lot of time zeroing in on the right audience and messaging to match. - Sometimes, a course correct to attract new buyers can be a short-term, playful reminder over a comprehensive Ex: Goldfish rebranded their name to Chilean Sea Bass to market to adults rather than just kids Normative Influence and Conformity - The influence we feel according to a group that matters to us...

BCOM 3360 Quizzes (8 - 13) | Questions, Answers and Rationales Which of the following has the strongest potential to be a collaborative tool? A. texting B. wikis C. blogs D. Twitter E. Facebook Wikis are collections of pages that anyone with approved access can edit, thus lending themselves to collaborative writing. Users can add, remove, and change content. Wikis allow employees to collaborate and participate in decision making more easily, creatively, and effectively. The collaborative poten...

Most people think_____ will motivate them more than it actually does pay Making work _______ challenging may motivate better than making a job easier more Employers _______ the power of acknowledgment and thanks underestimate Common sense is necessary - but not sufficient for predicting human behavior in organizations• Success: task skills + management skills Behavior is predictable What is empirical evidence? in modern science - evidence arisin...

Which of the following is a complex process of encoding and decoding information, ideas, and feelings? A) Transmission Model B) Feedback C) Communication D) Professional Presence E) Confidence - ANS - C) Communication Putting ideas into words, images, or actions takes place during which step in the communication process? A) Interaction B) Medium determination C) Encoding D) Decoding E) Transmission - ANS - C) Encoding Language that is difficult to understand or is ambig...

What are some interpersonal and communication skills required to generate and obtain reliable information? •Active listening •mimicry/mirroring •self disclosure •establishing common ground -Motivational interviewing Cialdini's 6 principles of persuasion (RASSCCL) reciprocity authority social proof scarcity commitment consistency liking 00:14 01:36 Identify interview planning considerations What do I already know? What do I need or want to know? What te...

This summary of the course Nudge: Influencing Behavior within the Minor Understanding and Influencing Decisions in Business & Society contains all the material of the lectures that have been discussed. This also largely includes the material from the book by Richard & Thaler and Robert. B. Cialdini. This summary is also provided with clear, extensive examples and explanations that were also used during the lectures.

Samenvatting van het vak Digital Food Marketing incl. aantekeningen van alle lessen, slides en artikelen van het vak.