undefined

For M3, learners can build on P5 and identify different methods of evaluation, for example a questionnaire for delegates or a debriefing session, explaining how they contribute to identifying problems and providing solutions for future events.

For M2, learners can build on P2 and identify the event, for example an in-house training seminar or an off-site exhibition, explaining the similarities and differences of the key planning activities they will need to undertake.

For P5, the promotional campaign learners design should follow from its associated campaign/creative brief. In designing the campaign learners should apply what they have learned about target marketing and promotional mix. For M3, learners should provide a rationale for their promotional campaign, explaining why it is expected to achieve its goals.

For M1, learners should comment on the cash flow, highlighting any problems that are evident, such as a shortage of cash as a result of costly capital expenditure in one month. For D1, learners will make appropriate recommendations to solve the cash flow problems, such as retiming large payments or arranging an overdraft. Learners should show awareness of the dangers and costs of poor financial planning.

For P4, learners will describe the purpose and use of the trading, profit and loss account and balance sheet. They will also explain how gross profit and net profit are calculated by indicating the kinds of income and expenditure that are included. Learners will be presented with a trading and profit and loss account and a balance sheet for a business organisation, which should be set out using the vertical style. Learners will label the ‘cost of goods sold’ section and the ‘overheads’ s...

The unit enables learners to explore the various types of information used in business organisations which will develop their understanding as the unit progresses. By discussing the variety of communication media available and drawing on their work experience or part-time employment, learners will gain a broad introduction to the study of business communication and information. Learners can then expand these ideas to consider the purpose and variety of sources of information.

P3 relates to marketing research, how and why it is conducted by organisations and how it used to understand its customers, competitors and market environment. This research might apply to an overseas market where a UK firm has a limited foothold. Learners could highlight tastes and preferences which may be less than fully understood, as highlighted in the research carried out into European chocolate-eating habits by the Rowntree chocolate company prior to its takeover by the Nestlé Corporation

For P1, learners should describe the concept and principles covered in learning outcome 1. In P2, the learners should describe how the concept of the principles of marketing and the marketing mix are applied to the marketing of two products in two organisations. Learners should include an awareness of the limitations and constraints on marketing within the context of their chosen organisations. These might apply to promotion or to ways in which research activity is seen to overreach certain boun...

COMPLETED

Correct