Principles of Marketing

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Summary Principles of Marketing IB Y2Q2
Samenvatting • 12 pagina's • 2022
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Summary for the study international business: Principles of marketing. based on Year 2, Quarter 2

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All Marketing summaries
Voordeelbundel • 3 items • 2022

all marketing summaries from this account.

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Marketing strategy hoofdstuk 8 tm 18
Samenvatting • 24 pagina's • 2021
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samenvatting van marketing strategy 8 tm 18 Kotler, P., Armstrong, G., Harris, L. C., & Piercy, N. (2017). Principles of Marketing - 7th European Edition

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Samenvatting marketing IBS jaar 1
Samenvatting • 4 pagina's • 2021
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hoofdstuk 1 2 3 5 6 7 19 20 Kotler, P., Armstrong, G., Harris, L. C., & Piercy, N. (2017). Principles of Marketing - 7th European Edition

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Marketing summary BS Y2-Q1 IBS
Samenvatting • 42 pagina's • 2019
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Summary of marketing BS Y2-Q1. Includes slides from class and Kotler chapters 1, 2, 8, 11, 12, 15

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Marketing Year 2 Quarter 1
Samenvatting • 32 pagina's • 2019

This summary covers the topics: BCG Matrix, Confrontation Matrix with strategies per quadrant, Product and Pricing strategies with the product life cycle, market penetration and market skimming, Place and communication strategies including distribution channels, push and pull strategy. Further, the highlights of the book 'Principles of Marketing' by Philip Kotler (7th edition) are covered regarding: Chapter 1, 8, 11, 12, 14, and 15. This is for the Marketing exam of International Business year...