Principles of Marketing samenvattingen (1e druk)

Extended summary of Marketing BV quarter Y2Q2. Contains training slides and book chapters.

Summary of marketing BS Y2-Q1. Includes slides from class and Kotler chapters 1, 2, 8, 11, 12, 15

This summary covers the topics: BCG Matrix, Confrontation Matrix with strategies per quadrant, Product and Pricing strategies with the product life cycle, market penetration and market skimming, Place and communication strategies including distribution channels, push and pull strategy. Further, the highlights of the book 'Principles of Marketing' by Philip Kotler (7th edition) are covered regarding: Chapter 1, 8, 11, 12, 14, and 15. This is for the Marketing exam of International Business year...

principles of marketing chapter 1 kotler

Summary for the study international business: Principles of marketing. based on Year 2, Quarter 2

principles of marketing chapter 7 Kotler

hoofdstuk 1 2 3 5 6 7 19 20 Kotler, P., Armstrong, G., Harris, L. C., & Piercy, N. (2017). Principles of Marketing - 7th European Edition

principles of marketing chapter 19 Kotler

principles of marketing chapter 20 Kotler

principles of marketing chapter 2 Kotler

This summary is a compilation of all the lectures slides and chapters of the book Principles of Marketing, 7th Edition, by Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy. This summary contains the following chapters: 1,2,3,5,6,7,8,9,12,18, 20

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principles of marketing chapter 7 Kotler

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