Marketing Communication (77643SP06Y)

This document combines the information from the lectures, slides, the Belch & Belch book and the scientific articles.

The summary includes all the material for the exam on Marketing Communication (Part D). It is built up through the structure of the articles, complemented by the essential parts from the micro lectures and reading questions. I obtained an 8.1 in the exam (not included).

Marketing Communication Critical reflection of the paper by Strick, M., Van Baaren, R. B., Holland, R. W., & Van Knippenberg, A. (2009), Assignment B.

Covers all micro lectures for part D + guest lecture Joanna Strycharz. Course started in February 2022.

All articles that had to be read for the course and the notes of the lectures are summarized. The summary consists of so-called knowledge clips in which theory is given about, in this case, the topic of branding. The readings consist of articles that had to be read. This summary contains the most important points for the exam.

Detailed summary of Marketing Communication. For each week: all the lectures and seminars in combination with the articles. Course in 2021/2022. Grade 8. Good luck!

Summary for block B exam! A guaranteed 7.5+ with this summary! I found this useful, and so did my friends, to summarise all concepts, theories and key points from the readings required at the exam. It's important to use this summary as your final preparation, as you should be able to understand the concepts included. But it is a fine summary, you'll rock the exam!

Summary for block B exam! A guaranteed 7.5+ with this summary! I found this useful, and so did my friends, to summarise all concepts, theories and key points from the readings required at the exam. It's important to use this summary as your final preparation, as you should be able to understand the concepts included. But it is a fine summary, you'll rock the exam!