Consumer marketing (E_MKT_CM)

This document includes all lecture notes for lectures 1 up untill 12, including a summary of all the articles for each week.

This document contains a detailed summary of all the required articles for the course Consumer Marketing, in 2023. It includes both the articles discussed during the lecture and the ones discussed during the tutorials.

this is a summary of all the articles you are supposed to read for the course Consumer Marketing (MSc Marketing) at the VU.

A summary of all the lectures of Consumer Marketing, with additional notes for clarification

In deze samenvatting staan alle aantekeningen van de colleges, de artikelen, en de aantekeningen van eventuele videofragmenten. Super handig om bij het open boek tentamen te kunnen houden.

ALL the lectures of the course Consumer Marketing for you in one document! Including some sample exam questions!

Lecture summary and notes of the course Consumer Marketing from Msc Marketing 2021-2022 (VU). This document contains an in-depth summary of the lectures with elaboration on all the articles and graphs. The findings of the articles are explained and the wise frameworks for each article are included.

Notes and lecture slides Consumer Marketing.