Consumer marketing (E_MKT_CM)

Summary of the assigned papers for consumer marketing.

For each 10 weeks of class, we are responsible from 10-15 articles that are also asked in the exam. Each article is at least 15 pages. Confused? Don't be! All the findings are listed and summarised in one document!

Full class coverage of 10 weeks for Consumer Marketing. Important notes highlighted.

In this document you will find an in-depth lecture summary. This means that the articles are more elaborated on in order to make the essential of each article more understanding. Moreover, the tables and graphs are explained by using the findings (text) from the articles.

This is a full and extensive summary of all mandatory papers from the Consumer Marketing Course from the VU Master Marketing 2021. The file includes an in-depth summary of every paper and discusses all studies within each paper.

Summary obligatory articles Consumer Marketing

This is a summary of the article "Building, Measuring, and Profiting from Customer Loyalty"

This is a summary of the article "Buying Time Promotes Happiness"

This is a summary of the article "Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives"