Consumer marketing (E_MKT_CM)

Condensed summary of the articles' findings. For a more detailed summary, find the article summary file on my profile.

Contains a detailed summary of each article discussed in class sessions. For a more condensed version of each study's findings, find the 'condensed article summary' file on my profile.

This document provides an in-depth summary of the essential academic articles for the exam of Consumer Marketing, specifically designed to assist with the open-book exam. Each article review includes the aim, key variables (independent, dependent, moderators and mediatiors), research question, practical implications for marketers, and study results.

All lectures included; examples included; short summaries of the papers, graphs from lectures included

A full summary of all the articles needed for the exam. For each article, the questions needed to know for the exam are answered.

A full summary of all lectures + notes taken during these lectures. The articles and questions that served as preparation for each lecture were also included (to be seen before each lecture). At the end also included practice exam with answer.

This document contains every thing you need for the (open book) exam. It contains all lectures and papers discussed.

Alle artikelen die tijdens de hoorcolleges, werkgroepen en verplichte artikelen uitgebreid samengevat. Inclusief alle relevante foto's uit de artikelen.