MCB 20806 Principles of Consumer Studies (MCB-20806)

Summary lectures Principles of Consumer studies Learning goals o Explain the major concepts, theories and models of consumer science as treated in the study materials and the lectures; o Apply the major concepts, theories and models of consumer science as treated in the study materials and the lectures in analyzing a consumer studies problem; o Explain the various levels of analysis of consumer behaviour – like individual, household, group, gender – and their interdependency in expla...

Summary of MCB-20806. The lectures and consequently the corresponding book can be found in this summary. I've heard that the information in this summary is a little bit outdated.

Summary of the readings in the course Principles of Consumer Studies (MCB20806 - 2020) at Wageningen University. Some articles a bit more extensive than others, all important parts noted.

Lecture summary of the course Principles of Consumer Studies (MCB20806 - 2020) at Wageningen University (WUR). Some slides included as examples to give an extensive overview.

Dit is een samenvatting van de knowledge clips voor het vak MCB-20806.

Dit is een samenvatting van alle colleges van het vak Principles of Consumer Studies (MCB-20806). Het bevat de slides, aangevuld met wat er in de colleges is verteld. Deze samenvatting is volledig in het Engels.

Uitgebreide samenvatting van het boek Consumer Behaviour: A European Perspective.