Corporate identity - Samenvattingen en Aantekeningen

Summary of week 1-6 of the lectures and articles of ET&I. Including the following articles: Week 1 - Geels, F. (2019). Socio-technical transitions to sustainability: a review of criticisms and elaborations of the Multi-Level Perspective. Current Opinion in Environmental Sustainability. - Stokes, L.C. and Breetz, H.L., 2018. Politics in the US energy transition: Case studies of solar, wind, biofuels and electric vehicles policy. Energy Policy, 113, pp.76-86. Week 2 - Prahalad C.K....

A summary of the following articles, which are mandatory to study for the exam: - Bryan, C. J., Tipton, E., & Yeager, D. S. (2021). Behavioural science is unlikely to change the world without a heterogeneity revolution. Nature Human Behaviour, 5, 980-989 - Braga L.D., Tardin M.G., Grinstein A. & Perin M (2024). The Effectiveness of Corporate Activism: A Meta-Analysis..4 - Chater, N., & Loewenstein, G. (2023). The i-frame and the s-frame: How focusing on individual-level solutions has led be...

Dit is een samenvatting van het vak Reputatiemanagement (REP), wat wordt gegeven op de opleiding Sportmarketing en Management. Deze samenvatting bevat alle behandelde lesstof en wat tips voor wat er in het examen komt.

This is a summary of all the relevant topics regarding the corporate communication exam. Not only is it a summary of the lectures, but also of the book; Corporate communication: A guide to theory & practice (6 th edition). With this summary, I obtained a 7.8 on the exam.

Alle lecture slides Samenvatting van de volgende artikelen: Background readings Porter. M. 1985. Chapter 1: Competitive strategy: The core concepts. In: M. Porter, Competitive Advantage: Creating and Sustaining Superior Performance. New York: The Free Press: 1-30. Discussion readings Baron, D. P. 1995. Integrated strategy: Market and nonmarket components. California Management Review, 37(2): 47-65. Hu, Y.-S. 1995. The International Transferability of the Firm's Advantages. California M...

Hoor- en werkcollege aantekeningen van het vak Communicatie, Organisatie en Crisis. Onderdeel van het verdiepingspakket: Communicatie, Organisatie en Interactie. Onderdeel van studie: Communicatie- en Informatiewetenschappen aan Universiteit Utrecht. Boek: Miller, K. (2015). Organizational Communication; Approaches and Processes. Wadsworth: Cengage. 7e editie. Artikelen: Dayton, E. and Hendriksen, K. (2007), Communication failure: basic component, contributing factors, and the call for structure...

College aantekingen Branding and Design (NL) Lecture notes Branding and Design (ENG) Lecture 1: What is corporate branding? Lecture 2: Branding & Identity Lecture 3: Word branding - brand names and claims Lecture 4: Visual branding - colors and hues Lecture 5: Visual branding - all about logos Lecture 6: Sound & Music

Samenvatting van de artikelen: Communication Failure: Basic Components, Contributing Factors and the Call for Structure - Dayton & Henriksen (2007) The Central Role of Communication in Developing Trust and Its Effect on Employee Involvement - Fann Thomas, Zolin & Hartman (2009) Collaborative Communication: Integrating SBAR to Improve Quality/Patient Safety Outcomes - Beckett & Kipnis (2009) The Flight Attendant Dilemma: An Analysis of Communication and Sensemaking During In-Flight E...

includes: 1 Defining Corporate Communication 4 Stakeholder Management and Communication 5 Corporate Identity, Branding and Corporate Reputation 6 Communication Strategy and Strategic Planning 7 Research and Measurement 8 Media Relations 9 Employee Communication 10 Issues Management 11 Crisis Communication 12 Leadership and Change Communication 13 Corporate Social Responsibility (CSR) and Community Relations - Guest lecture Gregor Halff - Dutton, J. E., & Dukerich, J. M. (1991). Keep...

Lecture 1; Tripsas, M. (2009). Technology, identity, and inertia through the lens of “The Digital Photography Company”. Organization Science, 20(2), 441-460. Lyytinen, K., and Newman, M. (2008). Explaining Information Systems Change: A Punctuated Socio-Technical Change Model, European Journal of Information Systems(17:6), pp. 589-613. Lecture 2; 1. Danneels, E. (2011). Trying to become a different type of company: Dynamic capability at Smith Corona. Strategic Management Journal, 3...