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Best selling EBK: Services Marketing: Integrating Customer Service Across the Firm 4e notes
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Marketing management 324 summary ch1-ch9
- Summary • 50 pages • 2022 Popular
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Notes summarising chapter 1 to chapter 9 for Services Marketing 324. Special notes are included that highlight what is important for assessments.
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Test Bank for Services Marketing 6th Edition by Zeithaml (All 16 chapters complete, Answers at every chapter end)
- Exam (elaborations) • 859 pages • 2021 Popular
- Available in package deal
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Test Bank for Services Marketing 6th Edition by Zeithaml 
Test Bank for Services Marketing 6th Edition by ZeithamlChapter 01 
Introduction to Services 
Multiple Choice Questions 
1. In the simplest terms, _____ are deeds, processes, and performances. 
A. Attribut 
es 
B. Experienc 
es 
C. Service 
s 
D. Good 
s 
E. Benefit 
s 
2. The maintenance contract offered by Sears on its Kenmore refrigerators, 
dishwashers, and microwaves is an example of a(n) _______. 
A. Servic 
e 
B. Experienc 
e 
C. A...
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Services marketing samenvatting H1 t/m H16 behalve 9,11,13,14
- Summary • 62 pages • 2024 Popular
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- R182,38
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Dit is een samenvatting van bijna het hele boek.
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Newest EBK: Services Marketing: Integrating Customer Service Across the Firm 4e summaries
-
Marketing management 324 summary ch1-ch9
- Summary • 50 pages • 2022 New
-
- R99,00
- 2x sold
- + learn more
Notes summarising chapter 1 to chapter 9 for Services Marketing 324. Special notes are included that highlight what is important for assessments.
-
Services marketing samenvatting H1 t/m H16 behalve 9,11,13,14
- Summary • 62 pages • 2024 New
-
- R182,38
- + learn more
Dit is een samenvatting van bijna het hele boek.
-
Test Bank for Services Marketing 6th Edition by Zeithaml (All 16 chapters complete, Answers at every chapter end)
- Exam (elaborations) • 859 pages • 2021 New
- Available in package deal
-
- R299,17
- 1x sold
- + learn more
Test Bank for Services Marketing 6th Edition by Zeithaml 
Test Bank for Services Marketing 6th Edition by ZeithamlChapter 01 
Introduction to Services 
Multiple Choice Questions 
1. In the simplest terms, _____ are deeds, processes, and performances. 
A. Attribut 
es 
B. Experienc 
es 
C. Service 
s 
D. Good 
s 
E. Benefit 
s 
2. The maintenance contract offered by Sears on its Kenmore refrigerators, 
dishwashers, and microwaves is an example of a(n) _______. 
A. Servic 
e 
B. Experienc 
e 
C. A...
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