International Marketing Notes

MNM3711 Assignment 03 SEMESTER 2 2024 QUESTION 1 1 a. Conduct secondary research to identify a suitable country for Engen’s expansion 1 b. Summary of Market Information from Each Source 1 QUESTION 2 2 Product Strategy: Standardization vs. Adaptation 2 QUESTION 3 4 a. Potential Conflicts in Distribution Channels 4 b. Distribution Challenges and Strategic Solutions 5

MNM3711 ASSIGNMENT ASSIGNMENT 02 SEMESTER 2 2024 Question 1: Legal environment Conduct research to find two articles which identify two distinct legal factors that would influence Vital Health Foods’ expansion into Zimbabwe business environment. a. Analyse each article and provide a concise summary (max 150 words per article) highlighting key points. b. Based on the summaries in question 1.a, predict and evaluate four marketing challenges that could potentially impact Vital Healt...

MNM3711ASSIGNMENT 04 semester 2 2024 a. As the strategic manager of Engen, identify and provide practical examples of seven key reasons the company might have considered for expanding into international markets. (1 marks for practical application to Engen; and 1 mark per discussion point) (14) b. Imagine you are the communication or marketing manager of Engen, South Africa. Your task is to promote the Engen brand in international markets such as Nigeria, Malawi and Angola. Describe how ...

MNM3711 Assignment 03 SEMESTER 2 2024 QUESTION 1 1 a. Conduct secondary research to identify a suitable country for Engen’s expansion 1 b. Summary of Market Information from Each Source 1 QUESTION 2 2 Product Strategy: Standardization vs. Adaptation 2 QUESTION 3 4 a. Potential Conflicts in Distribution Channels 4 b. Distribution Challenges and Strategic Solutions 5

MNM3711ASSIGNMENT 04 semester 2 2024 a. As the strategic manager of Engen, identify and provide practical examples of seven key reasons the company might have considered for expanding into international markets. (1 marks for practical application to Engen; and 1 mark per discussion point) (14) b. Imagine you are the communication or marketing manager of Engen, South Africa. Your task is to promote the Engen brand in international markets such as Nigeria, Malawi and Angola. Describe how ...

MNM3711 ASSIGNMENT ASSIGNMENT 02 SEMESTER 2 2024 Question 1: Legal environment Conduct research to find two articles which identify two distinct legal factors that would influence Vital Health Foods’ expansion into Zimbabwe business environment. a. Analyse each article and provide a concise summary (max 150 words per article) highlighting key points. b. Based on the summaries in question 1.a, predict and evaluate four marketing challenges that could potentially impact Vital Healt...

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