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There are many benefits to having a social media strategy. Which answer is NOT one of them? - Answer- Social media helps you send better emails Which KPI is most likely to be a vanity metric? - Answer- Reach On which social network should you share content more frequently? - Answer- Twitter ...

Marketing Automation Is A Key Piece Of Lead Nurturing Because It's How You Deliver Information. How Is Marketing Automation Defined? - Answer- The software that exists with the goal of automating your marketing actions. Situational Example: You Are Tasked With Generating Twice The Amount Of Qual...

What Is The Definition Of An Email Marketing Strategy? - Answer- A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel. When was the first email sent? - Answer- 1970s How Can Email Marketing Fuel Your Overall I...

All of the following are content marketing practices EXCEPT: - Answer- technical SEO Which best describes the content marketing and inbound marketing relationship? - Answer- success relies on both as each serves a different function Fill in the blank: To effectively tell your business' story,...

What is the definition of an email marketing strategy? - Answer- A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel When was the first email sent? * - Answer- 1970's How can email marketing fuel your overal...

Which network has the longest life for a piece of content? - Answer- Pinterest True or false? A buyer persona is as important as business objectives when developing a social media strategy. - Answer- True Why would you want a service to help you manage and discover influence? - Answer- To iden...

Digital Marketing - Answer- Any kind of marketing that happens on a digital platform inbound marketing - Answer- a business methodology that attracts customers by creating valuable content and experiences tailored to them Inbound Methodology - Answer- a method for growing an organization by bu...

Attract, engage, delight - Answer- WHAT ARE THE STAGS OF INBOUND METHODOLOGY?; Monetization - Answer- FILL IN THE BLANK: INBOUND IS KNOWLEDGE ______?; All departments - Answer- WHICH DEPARTMENTS SHOULD BE INVOLVED IN CREATING CONTENT You focus on bringing prospects and customers to your so...

Why use inbound marketing? - Answer- • Part of the conversation • Get the right people to your site • Empower customers What is essential for successful inbound strategy? - Answer- Analysis What are the stages of inbound methodology? - Answer- Attract, convert, close, delight What a...

What's the difference between traditonal marketing & inbound marketing? - Answer- Traditional: Finding Customers. Cold calling, cold emails (spam), interruptive ads, marketer-centric Inbound: Empowering Potential Customers. SEO, blogging, attraction, customer-centric. What is inbound? - Answe...