Integrated Marketing Communications (IMC) Bundle

IMC is... - Answer a strategic process that is used to plan, develop, execute & evaluate marketing communications to audiences Functions of IMC - Answer Persuade consumers, remind, inform, build relationships, assist with elements of the marketing mix Steps in the IMC - Answer 1. Iden...

integrated marketing communication - Answer a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communication programs with consumers, customers, prospects employees and other relevant external and internal audiences what is the goa...

Integrated Marketing Communications (IMC) - Answer -carefully integrating and coordinating the company's many communications channels to deliver a clear, CONSISTENT, and compelling message about the organization and its products -calls for recognizing all contact points where the customer may en...

What is Integrated Marketing Communications (contemporary definition) - Answer -ongoing process of coordinating various parts of the promotional mix that communicate with a firm's customers -Advertising - communicates the brand idenity and equity What are the benefits of an IMC plan? - Answer...

Sales promotions and characteristics - Answer Any incentive that is additional to the basic benefits provided by the brand and temporarily changes its perceived price or value -Short-term oriented -Capable of influencing behavior b/c it offers buyers superior value and can make them feel better...

IMC includes - Answer advertising, sales promotions, and PR changing communications landscape - Answer -mass markets have fragmented, leading to a shift away from mass marketing -improvements in information technology are speeding movement towards segmented marketing -expanded efforts to as...

Marketing communications mix - Answer The specific blend of advertising, sales promotion, public relations, personal selling, and direct marketing tools a company uses to purse its advertising and marketing objectives. 5 promotional tools of the marketing communication mix - Answer Advertisin...

Cora will be a bridesmaid next summer and has purchased her dress online. When she turns on her computer again, Cora is surprised to see special offers for matching accessories. This is an example of which marketing strategy? mass media advert. earned media direct marketing personal selling p...

Define brand: - Answer A brands identity—including product name, symbol, design, reputation, and image—that sets it apart from other players in the same category. What is brand management? - Answer The management of perceptions to create brand value. Creating value, is to create profit. ...

Integrated marketing communications (IMC) refers to: - Answer the promotion dimension of the four Ps. advertising personal selling sales promotion public relations direct marketing online marketing including social media How do Integrated marketing communications (IMC) add value? - Answer ...