D077 Concepts in Marketing, Sales, and Customer Contact PRE ASSESSMENT,EXAM AND STUDY Guide

TIna worked with a packaging company, Company X, to create a new method for processing mixed paper waste into recyclable product for resale. Another packaging company, Company Y, a competitor of Company X, has also approached and offered to help Ana develop recyclable product for resale. Ana knows ...

Marketing - Buisness function that identifies, satisfies, and retains customers through a set of activities related to creating, communicating, delivering, and exchanging offerings that have value for the customer Difference between marketing and sales? - Sales incorporates actually...

Information your company already has collected, such as sales and marketing records, customer account information, and product purchasing and usage data. - Internal data MARKETING - Business function that identifies, satisfies, and retains customers through a set of activities related to crea...

Customers - Purchasers of a good or service Marketing - Business function that identifies, satisfies, and retains customers through a set of activities related to creating, communicating, delivering, and exchanging offerings that have value for the customer. Consumer - The user of a p...

Which scenario represents personal selling? - The marketing department uses the four Ps to determine the brand message. - A customer orders a product online using a website. - A customer goes to a pet store and discusses the best type of turtle food with a salesperson. - The marketing team col...

What is the Marketing Concept? - The philosophy that a company's goals can best be achieved by identifying and satisfying the target customer's needs and wants What's another name for the "Four P's" of marketing, and what kind of elements are they? - AKA the Marketing Mix, which are C...

What is the main function of marketing? Bringing value to customers Improving partner relationships Decreasing expenditures Increasing productivity - Ans Bringing value to customers Which set of connections is created by marketers to generate value? Between companies and suppliers Be...

Permission Marketing - Expectation that marketers will ask for permission to sell or to offer potential customers marketing messages Marketing Concept - -Focusing on the needs and wants of the customers so the organization can distinguish its product(s) from competitors' offerings. Produc...

What uncontrollable marketing element provides user input as to how the company delivers upon its value proposition? - Ans Consumer Feedback Which controllable marketing function should a company use to achieve its firm-level goals and to satisfy the target customers' needs and wants? - Ans Pr...