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CB & CMR notes for exam R177,10   Add to cart

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CB & CMR notes for exam

With this document you have all the material to pass all the courses in the first block of the MARKETING MANAGEMENT master. Included are: consumer behavior notes, consumer behavior practice exam questions, consumer marketing research notes. for you to print and take to the open book exam!

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Consumer Behaviour (BM01MM) all class notes

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This document is for the course:Consumer Behaviour (BM01MM). Included are all class notes from lectures 1-9. At the end there are also summaries highlighting the most crucial parts of each lecture. (September 2023)

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Exam QUESTIONS BM01MM

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Here are sample exam questions (with points) for the consumer behavior course.

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Summary all notes for consumer marketing research

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Consumer Marketing Research notes for October 2023. All topics covered in the 6 lectures. With practical examples at the bottom of the document with result section and analysis.

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