MKTG 3340 Bundled EXAMS 2024 with 100% correct answers

Formal definition of Marketing correct answersprocess of planning and executing the conception, pricing, promotion, and distribution of stuff to create exchanges that satisfy people The goal of marketing is correct answersexchange exchange correct answerspeople giving up something to receive s...

Role of Marketing correct answersmarketing is engaging customers and managing profitable customer relationships. the aim of marketing is to create value for customers in order to capture value from customers in return goal: attract new customers by promising superior value and to keep and grow cu...

possession utility correct answersgetting a product or service to consumers so they can own or use it depth of product line correct answers-stores that carry a considerable assortment of a related line of items are limited-line stores -ex: Sports Authority carries a considerable amount of sport...

definition of marketing correct answerstwo definitions: 1. process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others (Philip Kotler) 2. Marketing is so basic that it cannot be considered a separate function. It ...

Market Segmentation correct answersaggregate consumers into groups (segments) that have similar needs and will react similarly to a marketing action Segmentation Strategies correct answers- 1 product w/ multiple target segments (Johnson shampoo for dogs or babies, tums for calcium or antacid) - ...

Marketing correct answersDelivery of customer satisfaction at a profit Goals of marketing correct answersAttract new customers with value and keep current customers with satisfaction Requirements for Marketing correct answersTwo or more parties with unsatisfied needs Desire and ability to sat...

Marketing correct answersA process by which companies create value for customers and build strong relationships in order to capture value from customers Needs correct answersstates of felt deprivation Wants correct answersThe form human needs take as shaped by culture and personality Demand...

discover, satisfy - goals of marketing _______ needs and wants of customers and _______ them market people with both the desire and the ability to buy a specific offering Brainpower Read More 0:05 / 0:15 value proposition a promise to your target customer of the value that yo...

Alternative Growth Strategies: Marketing Penetration correct answersincrease of sales of current products in existing markets, focus on advertising, promotion, and price reductions Alternative Growth Strategies: Market Development correct answerssell existing products to new markets (demograp...

Population correct answersA population is all cases that meet designated specifications for membership in the group Census correct answersA census is defined as an accounting of everyone in the population. Defining the Target Population correct answersResearchers must be very clear and precise...

The primary role of marketing is to: correct answersGenerate profitable revenue A(n) __________ is a descriptive thought that a person has about something: correct answersBelief Pat thought he had received the best deal on his new car. Shortly after buying the car, Pat started to notice certai...

The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the correct answersnew-product development process. The five stages a buyer passes through in making choices about which products and services to b...

Possession Utility correct answersCredit and payment options provide this utility. -CarMax makes the purchase easier and provides. Usefulness created when ownership of a product is transferred from the seller to the user Scrambled Merchandising correct answersOffering several unrelated produ...

Consumer behavior takes into account which three things? processes before and after purchase and use, actions related to the purchase and use of a product, & mental and social processes Put the five stages of the purchase decision process in the sequence in which they occur. problem recogni...