STR 581 Final Exam -Strategic Planning and Implem: GRADED A | 100% CORRECT
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Course
STR 581 (STR581)
Institution
UNIVERSITY OF PHOENIX
STR 581 Final Exam -Strategic Planning and Implem: GRADED A | 100% CORRECT STR 581 Final Exam: Strategic Planning and Implementation (200 Correctly Answered Questions)
Section 1
1. “Power prices” use price as a key strategic tool. These “power prices” have discovered the highly ...
str 581 final exam strategic planning and implementation 200 correctly answered questions
str 581 final exam strategic planning and implementation 200 correctly answered questions sect
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STR 581 Final Exam: Strategic Planning and Implementation
(200 Correctly Answered Questions)
Section 1
1. “Power prices” use price as a key strategic tool. These “power prices” have
discovered the highly ________ effect of price on the bottom line.
A. direct
B. dramatic
C. soothing
D. Leveraged
E. abrasive
2. Some intermediaries use the following: strategic planning, advanced
information systems, sophisticated marketing tools, measure performance on a
return-on-investment basis, segment their markets, improve their target marketing
and positioning, and ________.
A. dominant the manufacturers they do business with
B. contend with dwindling customer bases
C. aggressively pursue market expansion and diversification strategies
D. aggressively pursue take over strategies
E. aggressively “squeeze” manufacturer margins
3. Price has operated as the major determinant of buyer choice among poorer
nations, among poorer groups, and with ________ products.
A. similar
B. identical
C. commodity-type
D. over the Internet
4. Major retailer types include the following EXCEPT ________.
A. the Internet
B. specialty store
C. superstore
D. catalog
showroom
,E. discount store
5. Following the ________ approach to target market selection encompasses a
strong knowledge of the segment’s needs, a strong market presence, and
operating economies through specializing in production, distribution, and
promotion.
A. selective specialization
B. market specialization
C. full market coverage
D. product specialization
E. single-segment concentration
6. To reach Generation Y, rock band Foo Fighters created a digital street team that
sends targeted email messages to members who “get the latest news, exclusive
audio/video sneak previews, tons of chances to win great Foo Fighters prizes, and
become part of the Foo Fighters Family.” Which of the following techniques for
reaching Generation Y are the Foo Fighters using?
A. Unconventional sports
B. Computer games
C. Online buzz D. Cool events
E. Student ambassadors
7. A company can add new products through acquisition or development. The
acquisition route can take three forms. The company can buy other companies, it
can acquire patents from other companies, or it can buy a ________ or _________
from another company.
A. license/receive permission
B. franchise/co-brand
C. franchise/acquire rights
D license/franchise
8. New-to-the- world products are ________.
A. new products that allow a company to enter an established
market for the first time B. new products that provide improved
performance or greater perceived value and replace existing products
,C. existing products that are targeted to new markets or market segments
D. new products that supplement established product lines (package sizes,
flavors, and so on) E. new products that create an entirely new
market
9. The chief disadvantage to a firm that decides to follow a product specialization
strategy in selecting target markets is ________.
A. logistics can become a nightmare
B. competitors can easily copy any new product introductions
C. e-commerce becomes difficult for the company
D. the product may be supplanted by an entirely new technology
E. no synergy exists
10. Which of the following statements best defines a work group?
A. A work group interacts primarily to share information, rather than to engage
in work that requires joint effort.
B. A work group consists of 3 or more people from across departmental or
functional lines.
C. A work group is a group comprised of 10 or more people
D. A work group consists of 3 or more people who take on self-supervising
responsibilities.
E. The performance of a work group is generally greater than the sum of its
inputs from individual members.
11. The traditional view of conflict is the belief that conflict is _____.
A. natural
B. situationally-dependent
C. neutral
D. necessary
E. harmful
12.Which of the following is NOT included in the definition of conflict? disruption
of tasks negative effects incompatibility
something that is cared about
perception
, 13. Which of the following statements about leadership is true?
Formal rights enable managers to lead
effectively. leaders are hierarchically superior
to followers.
Nonsanctioned leadership is as important as or more important than
formal influence. managers are leaders. leaders are managers.
14. _____ bargaining is negotiation that seeks to divide a “fixed pie.”
Integrative
Affective
Conjunctive
Reflective
Distributive
15. Danielle wants to become a surgeon, not only because achieving this goal will
give her self-respect and autonomy, but also because she wants a job with high
status and recognition from others. Which of Maslow’s needs is Danielle trying
to fill?
social
psychological
safety
esteem
self-actualization
16.Which of the following qualities is NOT found in work groups?
security
energy
objectives
enthusiasm
synergy
17. A ________ is a set of procedures and sources managers use to obtain everyday
information about developments in the marketing environment. marketing
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