Other
COM1501 DEFINITIONS
- Institution
- University Of South Africa (Unisa)
COM1501 DEFINITIONS
[Show more]
Content preview
COM1501 DEFINITIONS1. Sephamore - is used in military signalling and Flag Alphabet is used in maritime communication.
2. Signals - our ancestors first learned to communicate by means of signals
3. The social significance of the age of speech and language - in the development of human communication gave
people the ability to think, plant, hunt, defend themselves, cultivate the land, preserve food and to keep warm in
winter. This was the era that people began to express their creativity in the form of art – the cave paintings that
have been discovered in different parts of the world.
4. The social significance of printing - is that with the spread of books, information became available to a greater
number of people
5. The age of printing as a stage in the development of human communication is said to have “marked the start of
the modern world”.
6. Purpose for communicating - with others is to develop and maintain relationships with them. Relationship in
this context means any connection, involvement or association between two people, regardless of its source
7. Videoconferencing - is accomplished through both audio and video links and allows people in different locations
to see as well as hear each other
8. Audio conferencing – uses a type of telephone technology, is a substitute for face-to-face communication that
allows businesses and other organisations to cut down drastically on business expenses as well as providing for a
rapid exchange of ideas and information.
9. Teleconferencing – literally means that people commute to work via the information highway. In other words
they work from home using a computer.
10. The World Wide Web - combines words, graphics, video and sound, adds colours, and includes advertising and
downloadable text and programmes.
11. Information age - also known as the computer or digital age.
12. Printing – marked the creation of the Modern world. Permitted storage of large amounts of information. People
were able to share knowledge that had been previously denied to them. Literacy came within reach of the
masses. As more people learned to read and write their thinking was freed from the restrictions of church and
government.
13. Electricity – created the ‘wired world’
14. Models simplify the complex phenomenon such as communication
Through providing simplified representations
Models also represent only the aspect of communication
Whilst eliminating other aspects.
15. Meaning-centred –
Is the dynamic process of exchanging meaningful messages.
It can be regarded as the transmission of messages involving the interpretation and assigning meaning. It is also
regarded as being interested in what motivates people to communicate.
Meaning-centred theorists concentrate on issues such as how people give meaning to each other’s messages,
what happens between them during communication, how they use language to create and exchange meaningful
messages
16. Transactional - is when people enter into a dialogue to assign meaning, develop a relationship, and negotiate
meaning. Contemporary theorists regard communication not only as an interactive process of exchanging
meaningful messages, but as a transaction between the participants during which a relationship develops
between them
, 17. A sign - is something which stands for something else, a particular thing or idea (S.A flag is a sign that represents
RSA). Your verbal message is accompanied and given additional meaning by nonverbal signs which may include
your body movements, facial expressions, tone of voice and hand gestures.
18. Code – is a system for using signs
19. A system - is any entity that is composed of interdependent parts, working together to achieve an intended goal.
e.g. a system of the human body to function effectively the individual parts such as the lungs, kidneys, heart all
need to work together.
20. Message - messages may be clear or hidden. The message is the content that is conveyed during the
communication encounter. e.g. ideas, thought, feelings, or information.
21. Concept – are made to build theories. A word to which all scientists in a field of study assign the same meaning
so that they can understand each other.
22. Theory – the body of knowledge we have about a particular subject. Theories are made of different concepts.
23. Theories of communication – different ways of looking at communication
24. Encoding - A process of taking the idea in your mind and transforming it into verbal and non-verbal signs, so they
are transmitted as a message to someone else. It is the process of turning thoughts into communication. The
encoder is the person who develops and sends the message.
25. Decoding - a process of taking verbal and non-verbal messages that you received from others and giving them
meaning. The process of turning communication into thoughts.
26. Semiotics - study of signs. Another trend in the study of communication was the importance of signs and
symbols, language and discourse in human life.
27. Transactional model –
Differentiates it from any other model is the ability to communicate encoded messages, participants share
common ground and the outcome of communication is determined by mutual involvement.
It also depicts communication as a dynamic process in which both participants are actively engaged in
encoding, transmitting and receiving decoded messages.
The main difference is that communication is seen within the context of a relationship between two participants
who are simultaneously involved in the negotiation of meaning.
Overcomes a major limitation in Shcramms model, is the suggestion that communicator and recipient take turns
to express and interpret messages.
28. Reinforce or accents – a nonverbal message reinforces or accents the verbal message when it adds to its
meaning. e.g. saying ‘come here now!’ conveys a more urgent message.
29. Complements – a nonverbal message complements the verbal message when it conveys the same meaning. e.g.
when you tell someone you’re pleased to meet them and you accompany your words with a smile, you are
complementing the verbal message.
30. Contradict – people often say one thing but do another. e.g. a student about to make an oral presentation may
say ‘I’m not nervous’, despite having trembling hands and a perspiring forehead. The voice may also contradict
the verbal message for instance a change in pitch can tell us that someone is perhaps telling a lie.
31. Replace – a nonverbal message may replace a verbal message. For instance, gestures, facial expressions, and
other nonverbal cues generate meaning without the use of words.
32. Regulate – nonverbal behaviour functions to regulate the flow of communication. your eye contact, tone of
voice, nodding of the head, slight hand movements and other nonverbal behaviour tell your partner when to
talk, to repeat a statement, to hurry up or to finish the conversation.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller MissFancyPants97. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R50,00. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
73918 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now