Essay
MNB3702 ASSIGNMENT 01 Year 2021 TL001
- Institution
- University Of South Africa (Unisa)
Essay of 9 pages for the course MNB3702 - International Business at Unisa (MNB3702)
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MNB3702ASSIGNMENT 01
YEAR 2021
TL001
FOR ASSISTANCE CONTACT
RALPH
+27 680 77 9615
, MNB 3702 Assignment 01 year 2021 TL001
ASSIGNMENT 01 QUESTIONS
Question 1 (10 marks)
Critically discuss the ways in which the digital age has impacted on Tuluntulu’s
expansion as an SMME.
The digital age, also called the information age, is defined as the time period starting
in the 1970s with the introduction of the personal computer with subsequent
technology introduced providing the ability to transfer information freely and quickly.
Digitisation is changing the way companies innovate and develop products and
services. The impact of digitisation on marketing, sales and services is more obvious
than on other business functions, though impact on other business functions cannot
be neglected.
The way in which business is done today is very different from the way business was
done before the turn of the millennium. Digital opens up unprecedented possibilities
that supports mainly large corporations. These innovations are changing economies
and markets, and reinventing relationships between organisations, suppliers and
customers thus becoming critical elements for growth, innovation and job creation.
As the process of digitisation evolves and matures, it is critical to monitor and
anticipate the evolution of the business landscape. The future of doing business in the
digital age will mainly depend on the pace of digital development and adoption as well
as the outlook for the business climate. This outlook will be highly influenced by the
choices individuals and businesses make about using digital technologies and
whether policy challenges are addressed at the same pace.
Digital age has Increased the quantity and quality of digital entrepreneurial skills for
Tuluntulu as well as boost the development of a unique blend of creative, technology
and entrepreneurial skills.
Digital technologies affect both those industries using and providing ICT technologies,
changing the traditional way of doing business and posing challenges to connect them
both.
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