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introduction to strategic management
- Institution
- Acsess Business Academy
introduction to business strategic management with examples.
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Compiled by Tello Email:muzavazi47@gmail.com call/whatsapp +27717513144DISCLAIMER
The study pack is centred on MNG4801 notes. It is a product of internal and external
research that includes the lessons, prescribed text book and other authentic external
sources. It is therefore, advised for students not to share it as it is for the benefit of up-to
date paying students for financial intelligence group. For clarity, students are free to
call on the provided number and/ email.
+27717513144 Page 1
,Compiled by Tello Email:muzavazi47@gmail.com call/whatsapp +27717513144
MNG4801
Instructions
It is important for students to note that this is an online module hence they must
frequently visit myUnisa to complete activities that are posted on that site.
As per the lecturers’ advice, this module must be given attention for nearly 5 hours
per week.
This means that, students must study it frequently to grasp concepts as well as to
attempt some exam questions so as to know the level of understanding.
As students, you must link your email to your myLife account such that you receive
important information directly and easily.
Also avoid the use of multiple email accounts.
Make use of the online library as it gives you wide range of researches that enrich you
with enough content for you studies.
Ebooks are available on line and students can make use of the Google scholar search
engine for also accessing other articles.
The prescribed text/book is, Louw, L & Venter P. 2019. Strategic management:
towards sustainable strategies in Southern Africa. 4th edition. Cape Town: Oxford
University Press.
As part of our study group, we will share the book such that you also get first hand
information from the prescribed book.
It is also important, to research wide including recommended books.
Assignment instruction must be followed strictly since failure to do so would be
penalised.
+27717513144 Page 2
, Compiled by Tello Email:muzavazi47@gmail.com call/whatsapp +27717513144
Table of Contents
DISCLAIMER ...................................................................................................................... 1
MNG4801 ............................................................................................................................. 2
Instructions ........................................................................................................................... 2
The nature of strategic management. ..................................................................................... 4
Introduction. ......................................................................................................................... 4
The essence of strategy.......................................................................................................... 4
Conceptualising the strategy. ................................................................................................. 5
The nature and role of strategy. (The 5 Ps of strategy) ........................................................... 6
Levels of strategy. ................................................................................................................. 9
Perspectives on managing strategically. ............................................................................... 12
Inside-out perspective. ........................................................................................................ 12
Resource-based and dynamic capabilities. ........................................................................... 13
Outside-in perspective. ........................................................................................................ 13
The strategic management process. ..................................................................................... 14
Bibliography. ...................................................................................................................... 16
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