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BUSINESS STUDIES TEXTBOOK GRADE 10
- Course
- Business Studies
- Institution
- 10
Focus business studies for grade 10.
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CAPSBusiness
Studies
Grade 10
L. Dilley
M. Bounds • J. Earle • G. Keats
• R. Mallgee
G. Ravenscroft
W. Mayhew • L. van •Deventer
K. Euston-Brown
,Term 1
Topic 1: The micro-environment,
business functions and quality
Unit 1: Vision, mission statement, objectives and
goals Topic 2: The market
Unit 2: Organisational culture and resources environment
Unit 3: Business management, leadership and
Unit 1: The market: Consumers and
organisational structure
customers
Unit 4: The eight business functions and their
Unit 2: Suppliers, intermediaries and
role and importance in different types of
competitors
enterprise
Unit 3: Special interest groups and
Unit 5: The general management function
civil society
Unit 6: The purchasing, production and marketing
Unit 4: Opportunities and threats in
functions, and the National Credit and
the market environment
Consumer Protection Acts
Unit 7: The public relations, human resources,
administration and financing functions
Unit 8: Quality and the various business functions
Term 1
Topic 3: The Topic 4: Relationships Topic 5: Business
macro-environment between the micro-, sectors
Unit 1: Physical and
market and macro- Unit 1: The primary,
environments secondary and
economic
environment Unit 1: Interrelatedness tertiary sectors
Unit 2: Social, cultural between components Unit 2: The formal sector
and demographic within environments and the informal
environment Unit 2: Interrelatedness sector
Unit 3: Technological of components Unit 3: The public sector
environment among the micro-, and the private
Unit 4: Legal environment market and macro- sector
Unit 5: Political and environments
institutional
environments
Unit 6: Global environment
Unit 7: Interrelationships
among the
components of the
macro-environment
2 Term 1
,Introduction
A business enterprise cannot function on its own. People in the community depend
on businesses to satisfy their need for goods and services. To provide these goods
and services, the business, in turn, depends on the community to supply the factors
of production such as labour, capital and raw materials. This interdependence is
known as the business and its environments. To be successful, a business has to
work within three different environments:
• the micro-environment (the business itself)
• the market environment (factors outside the business which influence it)
• the macro-environment (broad political and economic factors which influence
both the micro-environment and the market environment).
In Grade 9 you were introduced to a few components of the market environment,
such as trade unions, and the macro-environment, such as international,
globalisation and economic growth. In Grade 10 you will look at components of all
three environments (the micro-, market and macro-environments) and how they
interrelate.
Introductory activity
1. What is the difference between economic growth and economic
development?
2. Is globalisation good or bad for people and for businesses?
3. What is the function of trade unions?
Introduction 3
, Topic 1: The micro-environment,
business functions and quality
The micro-environment consists of the business itself. Management has almost
complete control over it. For this reason, the micro-environment is also known as
the decision-making environment, because it is the management of a business that
is responsible for making decisions that help the business to achieve its goals.
Unit 1:
Unit 1: Vision, mission statement, objectives
Key questions and goals
• Distinguish clearly
between the 1.1 Vision and strategy
concepts ‘vision’
A vision is a dream which directs the organisation over a long period of time. The
and ‘mission’.
ideals and aspirations of management play an important role in the formation
• How does a strategy
of a vision. The vision therefore determines an imaginary situation in the future.
help a business to
Management needs to find ways to make that vision a reality.
grow or survive?
The planning and actions which top management take to meet their vision is
called a strategy. The plan of action guides management to achieve its objectives
in a constantly changing environment. This is only possible through the
proper allocation and utilisation of its resources which give the company a
competitive edge (allowing it to outsmart its competitors).
Putting the two concepts of ‘vision’ and ‘strategy’ together, gives you
strategic vision which is future orientated, encompasses the entire
To be the leading tourism
organisation and provides a framework for the mission and objectives of the
group in Southern Africa with
a select international presence organisation.
in businesses where Tourvest
has a sustainable competitive
advantage. 1.2 Mission statement
This will be achieved by:
• being number one in South Africa A mission statement is inspired by the vision and explains what a business
• developing world-class businesses is trying to do and become in the long term (see example left). For example,
• owning, developing and operating key
strategic assets in Africa the mission statement of an educational publishing business might state
• continuously investing in partnerships that it aims to:
and technology
• building long-term relationships with • publish high-quality educational books and materials for a wide range of
travellers through the integration of subjects, levels and markets
our products, services and databases.
• support educators and learners
An example of a vision and mission • promote goodwill and co-operation between schools, educational
statement institutions and the publishing industry
• help maintain a high standard of education throughout South Africa.
Key words
strategic vision – combines vision and strategy to give a framework for the mission and objectives of the organisation.
strategy – the planning and actions which top management take to meet their vision.
vision – a dream which directs the organisation over a long period of time.
4 Topic 1: The micro-environment, business functions and quality
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