Summary
MNM2601 - Marketing Management summary bundle
- Institution
- University Of South Africa (Unisa)
- Book
- Marketing Management
Contains two documents: 1. Detailed summary of course to study. 2. Pointwise summary for pre-exam revision.
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MNG3701 EXAM PREPARATION QUESTIONSStudy Unit 1
1. Critically differentiate between the concepts of strategy, strategic planning and
strategic management.
2. Describe the different levels of strategy in an organisation.
3. Critically discuss the importance, benefits and risks of strategy.
4. Describe the tests for a winning strategy.
Study Unit 2
1. What is meant by the traditional process perspective on strategic management?
Provide a critical analysis of this perspective
2. Critically differentiate between deliberate and emergent strategies
3. Explain what is meant by strategy as practice? Critically defend why is it an
appropriate approach to manage new strategic realities
4. Explain why strategic thinking is important in setting a strategic direction
5. Explain what is meant by strategising and critically explain the role of strategists and
managers in the context of strategy as practice
Study Unit 3
1. Explain the various methods for macro-environmental analysis
2. Analyse the structure, dynamics and attractiveness of the South African mining
industry
3. Discuss the importance of performing a competitor analysis
Study Unit 4
1. Critically differentiate between resources, capabilities and competencies
2. Explain the role of the resource-based view in the internal analysis
3. Critically discuss the concepts of competitive advantage and sustainable competitive
advantage. Explain the requirements for a sustainable competitive advantage and
support each requirement with an example from a company/organisation of your
choice
4. Explain the role of value chain and resource based view in internal analysis
Study Unit 5
1. Critically discuss the obstacles and drawbacks in doing business in Africa. Use
practical examples to support your answers.
2. Critically assess the role of government in enhancing business conditions in Africa.
3. Describe suitable approaches for strategies in emerging markets, specifically the
sub-Saharan Africa.
Study Unit 6
1. Critically distinguish between the different types of business level strategies for
creating and sustaining competitive advantage. Provide business practical examples
for each business level strategy discussed.
2. Describe the four pillars of corporate sustainability.
3. Explain what sustainable organisations are and why they are important.
4. Discuss the “triple-bottom line” and explain why it is important.
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