Summary
MNM2601 - Marketing Management summary bundle
- Institution
- University Of South Africa (Unisa)
- Book
- Marketing Management
Contains two documents: 1. Detailed summary of course to study. 2. Pointwise summary for pre-exam revision.
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
Content preview
MNG3701 EXAM PREPARATION QUESTIONSStudy Unit 1
1. Critically differentiate between the concepts of strategy, strategic planning and
strategic management.
2. Describe the different levels of strategy in an organisation.
3. Critically discuss the importance, benefits and risks of strategy.
4. Describe the tests for a winning strategy.
Study Unit 2
1. What is meant by the traditional process perspective on strategic management?
Provide a critical analysis of this perspective
2. Critically differentiate between deliberate and emergent strategies
3. Explain what is meant by strategy as practice? Critically defend why is it an
appropriate approach to manage new strategic realities
4. Explain why strategic thinking is important in setting a strategic direction
5. Explain what is meant by strategising and critically explain the role of strategists and
managers in the context of strategy as practice
Study Unit 3
1. Explain the various methods for macro-environmental analysis
2. Analyse the structure, dynamics and attractiveness of the South African mining
industry
3. Discuss the importance of performing a competitor analysis
Study Unit 4
1. Critically differentiate between resources, capabilities and competencies
2. Explain the role of the resource-based view in the internal analysis
3. Critically discuss the concepts of competitive advantage and sustainable competitive
advantage. Explain the requirements for a sustainable competitive advantage and
support each requirement with an example from a company/organisation of your
choice
4. Explain the role of value chain and resource based view in internal analysis
Study Unit 5
1. Critically discuss the obstacles and drawbacks in doing business in Africa. Use
practical examples to support your answers.
2. Critically assess the role of government in enhancing business conditions in Africa.
3. Describe suitable approaches for strategies in emerging markets, specifically the
sub-Saharan Africa.
Study Unit 6
1. Critically distinguish between the different types of business level strategies for
creating and sustaining competitive advantage. Provide business practical examples
for each business level strategy discussed.
2. Describe the four pillars of corporate sustainability.
3. Explain what sustainable organisations are and why they are important.
4. Discuss the “triple-bottom line” and explain why it is important.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller bpieterse01. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R109,00. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67474 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now