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FOR STUDENTS WHO WANT TO LEARN PHOTOSHOP(MEDIA STUDIES)
FOR STUDENTS WHO WANT TO LEARN PHOTOSHOP(MEDIA STUDIES)
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,Take note:1. Submission dates for all second assignments are extended to 15 January 2021 and no
longer 30 November 2020.
2. All Online Multiple-Choice Questions (MCQs) completion dates have been extended. You
have until 29 January 2021 to complete all MCQs
, Module 1 Effect Studies
Effects studies
Effects are the scientific observation of the consequences of the exposure of people to the media messages. Effects studies are abou
media messages affect the behaviour and the thinking of the people.
The critical observations are about the way that the media affect people’s behaviour in a large scale. They look at the power of the m
incite or effect action or behaviour of a society and how media can be used as tools of manipulating a society.
Planned media effects
Propaganda is one of the planned effects.
• According to Fourie (2007:231) propaganda is “a strategically planned and on-going campaign to influence peoples’ minds by foc
the negative aspects of an opponent (person, group, institution, and topic); making use of various techniques including the with
positive or objective information.
• Media have recently been used as a propaganda tool to discredit Cyril Ramaphosa as a presidential candidate of the ANC. Storie
been spread of his infidelity and the have also been claims that he is very abusive to women.
• Media campaigns are also planned effects and are aimed at promoting a product or informing people about something. During the
to the 8th August 2017, a day of the motion of no confidence in President Zuma, many campaigns were run by organisations such
SA.”
Unplanned media effects: Cultural Change, Institutional Change, Media Violence
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