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Lecture notes Diploma In Business Management Entrepreneurship Education, ISBN: 9783030488024 R133,00   Add to cart

Class notes

Lecture notes Diploma In Business Management Entrepreneurship Education, ISBN: 9783030488024

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Lecture notes Diploma In Business Management Entrepreneurship Education

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  • June 18, 2021
  • 5
  • 2020/2021
  • Class notes
  • Damelin lecture, chris
  • All classes
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STUDY NOTES
Week 1


1. Outcomes:

 The importance of effective communication

 The communication process and communication model

 Categories of communication

 Barriers to communication

 Communication semiology

 Phatic communication

 Listening skills



2. Notes:
THE IMPORTANCE OF EFFECTIVE COMMUNICATION
 Communication is about delivering or receiving any kind of information.
 This information can be in the form of words that are spoken, written messages,
hand signals, a person’s facial expression, pictures, televised images, etc.
 What, then, is effective communication?
 It is simply this: other people understand exactly what you mean when you tell them
something, and you understand what they mean. There’s no misunderstanding.


ADVANTAGES OF EFFECTIVE COMMUNICATION
 Everyone will know what the company or organization considers most
important, such as its vision, mission statement and values.
 Employees will know what to do, how to do it, and by when.
 It will be easier to evaluate the company’s products, services and performance.

,  People will understand better what they did right and what they did wrong.
 Time will not be wasted on trying to explain things over and over.
 Money won’t be wasted on unnecessary purchases or ineffective advertising.


ELEMENTS OF COMMUNICATION
 The sender :This is the person who initiates, or starts, the communication.
 The message :The data or information can be an announcement, instruction,
explanation, apology, correction, sales figures, training, words of praise, etc.
 The receiver : This is the person who receives the message and has to interpret
it. The receiver, or addressee, decodes the message in order to understand it.
 The response : The addressee responds to the message in a certain way and this
leads to feedback. For example, the person may carry out an instruction;
compile a report; or smile and say “thank you” for the compliment.
 The context : Obviously, the message applies to a certain context, e.g. instructions
about sick leave or overtime payment.
 The channel : What medium is used – is the message on paper, in an email, on a
television screen, over the radio, in an sms, on a webpage, on a billboard, etc.?
 The code : This has to do with the language, symbols or graphics used.


THE COMMUNICATION MODEL

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