Class notes
Lecture notes Diploma In Business Management Entrepreneurship Education, ISBN: 9783030488024
Lecture notes Diploma In Business Management Entrepreneurship Education
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STUDY NOTESWeek 1
1. Outcomes:
The importance of effective communication
The communication process and communication model
Categories of communication
Barriers to communication
Communication semiology
Phatic communication
Listening skills
2. Notes:
THE IMPORTANCE OF EFFECTIVE COMMUNICATION
Communication is about delivering or receiving any kind of information.
This information can be in the form of words that are spoken, written messages,
hand signals, a person’s facial expression, pictures, televised images, etc.
What, then, is effective communication?
It is simply this: other people understand exactly what you mean when you tell them
something, and you understand what they mean. There’s no misunderstanding.
ADVANTAGES OF EFFECTIVE COMMUNICATION
Everyone will know what the company or organization considers most
important, such as its vision, mission statement and values.
Employees will know what to do, how to do it, and by when.
It will be easier to evaluate the company’s products, services and performance.
, People will understand better what they did right and what they did wrong.
Time will not be wasted on trying to explain things over and over.
Money won’t be wasted on unnecessary purchases or ineffective advertising.
ELEMENTS OF COMMUNICATION
The sender :This is the person who initiates, or starts, the communication.
The message :The data or information can be an announcement, instruction,
explanation, apology, correction, sales figures, training, words of praise, etc.
The receiver : This is the person who receives the message and has to interpret
it. The receiver, or addressee, decodes the message in order to understand it.
The response : The addressee responds to the message in a certain way and this
leads to feedback. For example, the person may carry out an instruction;
compile a report; or smile and say “thank you” for the compliment.
The context : Obviously, the message applies to a certain context, e.g. instructions
about sick leave or overtime payment.
The channel : What medium is used – is the message on paper, in an email, on a
television screen, over the radio, in an sms, on a webpage, on a billboard, etc.?
The code : This has to do with the language, symbols or graphics used.
THE COMMUNICATION MODEL
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