Other
ARH2603 VISUAL CULTURE ASSIGNMENT 1
- Institution
- University Of South Africa (Unisa)
Assignment regarding major themes in visual culture and advertisement that reflects gender stereotypes.
[Show more]
Content preview
LIST OF ILLUSTRATIONSFigure 1: Schlitz Advertisement 1952. https://www.lelivrescolaire.fr/page/11369032
Figure 2: Willie Bester, 'Forced Removal' https://www.contemporary-african-
art.com/resistanceart.html
Image 3: Africa’s despair https://smadanan.wordpress.com/2012/12/03/metaphor-for-
africasdespair/
1
, TABLE OF CONTENTS: PAGE
LIST OF ILLUSTRATIONS Iii
INTRODUCTION 3
1.1 Major themes of visual culture 3
1.1.1 Reproducing the dominant worldview and power relations 3
1.1.2 Highlighting moments of resistance 6 4
1.1.3 The interpretation of images that form a part of our everyday experience. 7 5
1.1.4 The concepts of signs as used in semiotics 6
2. Semiotic analysis of an advertisement 6
2.1 Signs in the images 7
2.2 Roland Barthes’ levels of meaning 10 8
Conclusion 9
Bibliography Error! Bookmark not defined.
2
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Mariskapmdreyer. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R205,00. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
53022 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now