100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Integrated communication campaign portfolio assignment R125,00
Add to cart
Quickly navigate to
Preview
  2.  
  3. University Of South Africa (Unisa)
  4.  
  5. COM3708 - Advertising And Public Relations

Other

Integrated communication campaign portfolio assignment

1 review
 229 views  5 purchases

88% marked assignment. Follow the structure to guarantee a pass for your own portfolio. Includes research questions from questionnaire.

Preview 4 out of 40  pages

Document information

  • August 19, 2021
  • 40
  • 2021/2022
  • Other
  • Unknown

Subjects

Connected book

book image

Book Title:

Author(s):

  • Edition:
  • ISBN:
  • Edition:

More summaries for

All for this textbook (152)

Written for

All documents for this subject (37)

1  review

review-writer-avatar

By: lobekob • 2 year ago

Seller

avatar-seller
jayadam

Reviews received

Content preview

COM3708




Subject code: COM3708 Advertising and Public Relations

Assignment Topic:

Date: 17th July 2021




1

, COM3708


DECLARATION OF OWN WORK


I, confirm that:

 this MODULE contains my own, original ideas and work
 those ideas, or work, that are not my own, have been cited through the
prescribed referencing system which I have familiarised myself with in
Tutorial Letter CMNALL/E/301
 I have not submitted the ideas or work contained in this MODULE for any
other tertiary education credit
 I have read the University’s Policy of Research Ethics
 I have read and understood the PLAGIARISM POWERPOINT FOR UNDER-
GRADUATE STUDIES (available under “Additional Sources” on myUnisa)
 I have familiarised myself with the library guides ON PLAGIARISM AND
ETHICS offered by Unisa’s library: https://libguides.unisa.ac.za/research-
support/plagiarism
 I have read and understood Unisa’s Policy for Copyright Infringement and
Plagiarism, and I am aware that plagiarism is punishable in terms of the
Copyright Act 98 of 1978 and I have read the regulations of the University of
South Africa in this respect, available online:
https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for

%20admission/Documents/

Policy_copyright_infringement_plagiarism_16November2005.pdf



________________ _____________

SIGNATURE DATE



_________________ _____________

WITNESS DATE




2

, COM3708


Table of Contents

DECLARATION OF OWN WORK.....................................................................................2

1 PHASE 1: ASSESS........................................................................................................7

1.1 Identify the communicator.................................................................................7

1.1.1 Identify an organisation...............................................................................7

1.1.2 Write a letter to the organisation................................................................7

1.1.3 Report on the organisation..........................................................................8

The Peninsula School Feeding Association (PSFA), a non-profit organisation

based in the Western Cape was approached to discuss a proposal around the

creation of an integrated campaign plan for the organisation. Initial contact

was made telephonically and the matter was briefly outlined and discussed.. . .8

1.2 Identify the target audience................................................................................9

1.2.1 Problem statement for the research...........................................................9

1.2.2 Sub-problems...............................................................................................9

a) Sub-problem 1:.................................................................................................9

b) Sub-problem 2:...............................................................................................10

c) Sub-problem 3:................................................................................................10

1.2.3 Research questions....................................................................................11

a) Research question 1:......................................................................................11

b) Research question 2:......................................................................................11

c) Research question 3:.......................................................................................11
3

, COM3708

1.2.4 Unit of analysis...........................................................................................11

1.2.5 Population(s)..............................................................................................12

1.2.6 Sampling procedures.................................................................................12

1.2.7 Methodology and measuring instrument..................................................12

1.2.8 Results........................................................................................................13

1.2.9 Audience segmentation.............................................................................20

1.2.10 Self-reflection...........................................................................................21

a) During the research it was discovered that the organisation is not well

known enough. The majority of respondents had donated to charitable causes

with the 6 months preceding the study. This means that people are willing to

give but potentially unable to do so simply because they do not know of or

understand the importance of the work the organisation is doing...................21

1.3 Analyse the situation and identify the campaign aims.....................................22

1.3.1 Historical review and forecast...................................................................22

1.3.2 Social, political and economic environment..............................................22

1.3.3 Competitors...............................................................................................23

1.3.4 Description of organisation and its culture...............................................24

1.3.5 Three issues based on research results and situational analysis relevant to

the campaign......................................................................................................25

1.3.6 Three broad general aims for the campaign.............................................25

2 PHASE 2: CREATE.....................................................................................................26

2.1 Communication problem or opportunity..........................................................26
4

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying this summary from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller jayadam. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy this summary for R125,00. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

50843 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy summaries for 14 years now

Start selling
R125,00  5x  sold
  • (1)
Add to cart
Added