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This examination question paper consists of FOUR questions.
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Make sure that you fill in your student number and the code of the paper (COM2602) on your
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[TURN OVER]
, 2 COM2602
MAY/JUNE 2022
QUESTION 1
COMMUNICATION IN THE ORGANISATION
1.1 Define the following fields of communication:
1.1.1 Corporate communication (1)
1.1.2 Organisational communication (2)
1.1.3 Management communication (2)
1.2 Identify the different people responsible for strategy in each of the following levels of
strategy:
1.3 Briefly explain the three (3) dimensions of strategy that managers need to address
within strategic management. (10)
1.4 Discuss the difference between strategy communication and communication strategy.
To illustrate the difference, give examples of each. (10)
[30]
AND
QUESTION 2
THE RATIONALE FOR INTEGRATING ORGANISATIONS’ COMMUNICATION
2.1 Define communication integration and elaborate on this definition by explaining it in
your own words. (10)
2.2 How have external market trends, trends within organisations and societies’ demands
for organisational integrity contributed to the move towards communication
integration? (10)
2.3 Describe how you would go about aligning messages from all sources in an
organisation. (10)
[30]
AND
[TURN OVER]
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