QUESTION 1 Pg 428
The increasing spending power of the middle classes in Africa has also increased the expansion of the
beer market. The ______________ market then consists of individuals or households purchasing
products for their own consumption.
1 consumer
2 industrial
3 resale
4 governme...
QUESTION 1 Pg 428
The increasing spending power of the middle classes in Africa has also increased the expansion of the beer market. The ______________ market then consists of individuals or households purchasing products for their own consumption. 1 consumer 2 industrial 3 resale 4 government
QUESTION 2 Pg 432
By segmenting consumers into social class, such as the middle-classes, Heineken is making use of ______________ segmentation. 1 geographic 2 demographic 3 psychographic 4 behavioural
QUESTION 3 Pg 440
Heineken is making use of its strong brand presence to launch the new beer, Radler. Which one of the following represents the last phase of brand loyalty the consumer will move through? 1 Brand recognition 2 Brand preference 3 Brand insistence 4 Brand activation
QUESTION 4 Pg 446
During the development of the new product, Radler, Heineken would have gone through several phases of new product development. Which one of the following represents phase 4 of the new product development process? 1 Physical product is developed. 2 Product ideas are developed. 3 Product ideas are screened. 4 Non-viable product ideas are eliminated.
QUESTION 5 Pg 442
Heineken would have made several decisions regarding the packaging to be used for the new Radler beer. Which one of the following is NOT a relevant factor in the choice of packaging design? 1 Reusable packaging 2 Packaging materials 3 The shape of the package 4 Packaging sizesThis study source was downloaded by 100000828791684 from CourseHero.com on 09-01-2021 08:12:50 GMT -05:00
https://www.coursehero.com/file/44666906/Assignment-2-MNB-1601docx/This study resource was
shared via CourseHero.com QUESTION 6 Pg 435
Linsey is graduating at the end of the year and her dad would like to purchase a fountain pen for her as a special graduation gift. He decides to purchase a Mont Blanc stainless steel pen. The ____________ product in this case would refer to a stainless steel pen that has a stainless steel casing with a fountain-
point tip which meets the need to communicate. 1 core 2 formal 3 need-satisfying 4 total
QUESTION 7 The trademark, Mont Blanc, and the specific packaging Mont Blanc uses for their fountain pens would contribute to the _____________ product. 1 core 2 formal 3 need-satisfying 4 total
QUESTION 8 Pg 436
Leanda has picked up a nasty cough and needs to purchase some cough syrup. She easily finds some at her local grocery store and discovers that the variety of brands, although limited, are homogeneously priced. As which type of consumer product can cough syrup be classified? 1 Convenience product 2 Shopping product 3 Speciality product 4 Grudge product
QUESTION 9 Lux, Dove and Knorr are all products sold through Unilever. However, each product has a separate marketing communication strategy which is aimed at a specific target market. What type of brand would Lux, Dove and Knorr be? 1 Family brand 2 Generic brand 3 Individual brand 4 Dealer brandThis study source was downloaded by 100000828791684 from CourseHero.com on 09-01-2021 08:12:50 GMT -05:00
https://www.coursehero.com/file/44666906/Assignment-2-MNB-1601docx/This study resource was
shared via CourseHero.com
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller AcademicFountain. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R59,00. You're not tied to anything after your purchase.
