Exam (elaborations)
BUSINESS 501 corporate communication Assessments 8-15
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- University Of South Africa (Unisa)
BUSINESS 501 corporate communication Assessments 8-15
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Stuvia.com - The Marketplace to Buy and Sell your Study MaterialBUSINESS 501 corporate
communication_Assessments 8-15
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Question 1
Bob is most comfortable using numbers and working with patterns or relationships; Jane is very good at manipulating
objects and dramatizing themes; Siobhan is outstanding in crafting written and spoken words. Which of the following
accurately describes Bob, Jane, and Siobhan’s probable learning styles? Bob is logical, Jane is kinesthetic, and
Siobhan is linguistic.
Question 2
Gas prices went up by 5% last week, so Jill has decided to educate her public speaking class about what causes gas
prices to rise. She also plans to teach her audience how to save on gas, since she knows that everyone in her class
drives. However, Jill suspects her classmates do not know about the new technologies which can reduce how much
fuel cars use, so she is going to include that information in her speech too. When it comes to those qualities of an
informative speech that can motivate an audience to listen, what is missing from Jill’s plans? Stimulation
Question 3
Information which applies, relates or has significance to your audience possesses what quality? Relevance
Question 4
Jonathan is a social worker who has been asked to guide a group of unemployed women on how to apply for the
government’s Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). However, because he
is troubled by the growing numbers of single-parent households in society, Jonathan decides to add to his
presentation information about the benefits of maintaining nuclear and extended families rather than relying on
government programs during tough economic times. Given Jonathan’s decisions, which of the following is likely to
have an undue influence on the information he provides? All of the above
Question 5
Jonathan, a social worker helping a group of unemployed women apply for the government’s Special Supplemental
Nutrition Program for Women, Infants, and Children (WIC), often gets sidetracked into discussing how married women
rarely apply for WIC. The women always respond favorably to Jonathan’s comments and usually express regret that
they themselves lack a stable partner to help them raise their children. Given this context, is Jonathan communicating
through exposition or interpretation? Interpretation, because Jonathan chose to provide information which
communicates a message, perspective or agenda
Question 6
Mahati is about to move into the conclusion of her presentation, but instead of continuing, she stops and asks her
audience if anyone has any questions about what she just covered. Several people raise their hands and she calls on
each of them, discovering that most of the questions concern a point she thought she had covered thoroughly. Based
on the questions, Mahati goes back over that point in a different way and then stops again to ask if the audience still
has questions before concluding her speech. Mahati uses which TWO of the eight ways to help listeners learn as
presented in the course textbook? Look for ways to involve listeners actively and assess learning, if possible
Question 7
Many carpenters, stair builders, roofers, drywall installers, and other craftsmen and women skilled in aspects of home
construction have been laid off due to the recession. Hyacinth, a job skills coach, has been asked to show a group of
these craftsmen and women how their skills can be adjusted to suit other careers. Based on her audience’s traits,
what kind of visual aids will help Hyacinth engage her listeners? All of the above
Question 8
On February 15, 2012, President Barack Obama spoke to manufacturing workers and executives at a plant in
Wisconsin. Given that 2012 is an election year, that the president needs votes from middle class workers like those in
his audience that day, and that Wisconsin is a critical state that the President needs to win to beat his Republican rival,
which type of ethical lapse could it be argued the president exhibited that day, based on the passage below?
Exploitation
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Question 9
Sales data, store traffic, inventory re-stocking rates, and market forecasts are just a few of the topics Luis covers in his
monthly presentation to the owners of the hardware store he manages. What type of informative speech is Luis
presenting? A report
Question 10
The passage below presents the concluding statements from the commencement speech given by Apple Inc. CEO
Steve Jobs on June 12, 2005, at Stanford University. This speech is not titled, but it is sometimes referred to as the
“Find What You Love” speech. In it, Jobs described three stories from his life. With respect to the concluding
components of an effective informative speech, which of the following is the function Jobs’ closing statements fulfilled
Presented the moral of the story
Question 11
The table below lists informative speech components (A, B, C, D, E), functions (1, 2, 3, 4, 5) and speech contents (V,
W, X, Y, Z). Which of the following accurately matches up the components with their functions and suitable content? A-
5-V, B-1-W, C-4-X, D-2-Y, E-3-Z
Question 12
What do all informative speeches have in common? The objective of enhancing comprehension
Question 13
What ethical characteristic of public speaking did President Barack Obama develop in the passage below, which is
from a speech he gave on April 6, 2012, as part of the White House Forum on Women and the Economy? Mutuality
Question 14
What is the difference between having your point of view influence your informative speech and being biased? A point
of view is passively developed through your experiences and understanding, while bias involves actively seeking
information that favors your perspective over others.
Question 15
What term refers to that component in a speech which raises interest and motivates the listener? : The attention
statement
Question 16
When a speaker uses photographs, charts or diagrams to illustrate various points in a speech, what role do those
visual aids play in listening? They provide visual reinforcement.
Question 17
When Luis analyzes marketing data, he has to draw conclusions based on what he finds. In his monthly presentation
to the owners of the hardware store he manages, Luis includes these conclusions, as well as a description of the data
they are based on. Then, Luis shows how, if his conclusions are correct, the business will lose market share, if it does
not make adjustments soon. What type of informative speech has Luis presented? All of the above
Question 18
When you are speaking to inform, regardless of your purpose, you must craft your speech to meet whose needs first?
The audience’s
Question 19
When you use an internal summary, such as “Now that I’ve reviewed the past strategies we’ve tried, let me move on to
some new ones,” how are you encouraging listening? All of the above
Question 20
Which information strategy suits an interpersonal learning style? Group projects
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Question 21
Which of the following is the reason why the excerpt below, which is from Republican presidential nominee Mitt
Romney’s 2012 Wisconsin primary win acceptance speech, fails to exhibit nonjudgmentalism? Audiences expect
speakers to use supporting and clarifying information to support their positions.
Question 22
Which of the following sample speech introductions reflects an audience-centered approach? A
Question 23
Which of the following statements draws the audience into the following short speech? 1. We really need to change
the economic direction of our country; 2. I imagine that each and every one of you has, or knows someone who has
lost a job and is struggling right now; 3. In the past two years, I lost my job, my car, and my house; 4. According to the
U.S. Bureau of Labor, nine percent of working age adults in this country are just like me: unemployed; 5. This crisis
has touched everyone, from the poor to the businesses that have had to close their doors. 6. We need a strong
leadership to help us fix this dilemma or the crisis is only going to get worse. 2
Question 24
Which statement in the partial transcript found below from Speaker of the House John Boehner’s July 11, 2011, press
conference on raising the debt ceiling is an example of an ethical lapse involving the presentation of information? The
third sentence
Question 25
You research your speech topic by selecting information about an upcoming election’s candidates from the
newspapers and magazines you like to read. Once you have gathered facts and chosen opinions from both sides of
the issues, you consider your audience’s needs and adjust your plans to include information from sources you yourself
would not ordinarily seek out but which you think your audience might respect more. Given the way in which you have
carried out your research, which of the following influences on informative speaking have you minimized? Your biases
Question 26
Your child has asked you to come to her elementary school and give a talk. You decide to talk about how important
saving is. Given the youthfulness of your audience, which of the following learning styles should you avoid? Logical
Question 27
Your supervisor is instructing your team on how to introduce clients to the new antiwidget. She presents each of you
with a fact sheet on the widget and writes on a whiteboard the steps you should follow to emphasize the benefit of
each widget feature on the fact sheet. To encourage active listening, which technique should he also apply? Ask your
team questions during the presentation about aspects of using the fact sheet that may present special challenges.
Question 28
“I am honored to be with you today at your commencement from one of the finest universities in the world. I never
graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell
you three stories from my life. That's it. No big deal—just three stories. The first story is about connecting the dots.”
The preceding passage is from the introduction of the commencement speech given by Apple, Inc. CEO Steve Jobs
on June 12, 2005, at Stanford University. Which sentence(s) does Jobs use to lead into the body of his speech? The
seventh sentence
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