100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
BUS 201 Discussion Question Chapter 7 marketing (Identifying the Customer and Problem, Factors Influencing Customer Decisions) R60,00
Add to cart
Quickly navigate to
Preview
  2.  
  3. University Of South Africa (Unisa)
  4.  
  5. Exam Elaboration (BUS201)

Exam (elaborations)

BUS 201 Discussion Question Chapter 7 marketing (Identifying the Customer and Problem, Factors Influencing Customer Decisions)
 0 purchase

BUS 201 Discussion Question Chapter 7 marketing (Identifying the Customer and Problem, Factors Influencing Customer Decisions)

Preview 2 out of 5  pages

Document information

  • October 17, 2021
  • 5
  • 2021/2022
  • Exam (elaborations)
  • Questions & answers

Subjects

  • bus 201 discussion question chapter 7 marketing identifying the customer and problem
  • factors influencing customer decisions

Written for

All documents for this subject (250)

Seller

avatar-seller
Examhub

Reviews received

Content preview

Stuvia.com - The Marketplace to Buy and Sell your Study Material




BUS 201 Discussion Question Chapter 7
marketing
Part 1: Identifying the Customer and Problem
Part 2: Factors Influencing Customer
Decisions




Downloaded by: Kayyh |
Distribution of this document is illegal

, Stuvia.com - The Marketplace to Buy and Sell your Study Material




Discussion Question Chapter 7: Customer Profile


Instructions:


Write a post for the Discussion Forum on this topic, addressing the questions below. Each part should be 1–2

paragraphs or several bullet points in length.




Part 1: Identifying the Customer and Problem


Describe a primary decision maker in your target segment: who they are, what they like, how they make buying




m
decisions. Describe the primary problem(s) your organization, product or service will help them solve.




er as
co
Part 2: Factors Influencing Customer Decisions




eH w
o.
Provide a brief profile of your target segment using at least three of the following categories:
rs e
ou urc
 Geographic characteristics: e.g., location, region, population size or climate.

 Personal and demographic characteristics: e.g., age, gender, family size, family life stage, income,
o
aC s

personality.
vi y re



 Social and Psychological characteristics: e.g., culture, social class, lifestyle, motivation, attitudes,

reference groups, beliefs.
ed d




 Situational characteristics: e.g., buying situation, level of involvement, market offerings, frequency of
ar stu




use, brand loyalty.

 B2B/organizational buying considerations: e.g., individual factors, organizational factors, business
is




environment factors, types of complexity
Th




Part 3: Reaching the Customer
sh




Based on this profile, identify 2–3 marketing strategies or tactics you believe would be effective at reaching this

target segment, and briefly explain why they are a good fit.




This study source was downloaded by 100000826342158 from CourseHero.com on 10-16-2021 17:09:59 GMT -05:00


https://www.coursehero.com/file/86318178/Discussion-Question-Chapter-7-marketingdocx/


Downloaded by: Kayyh |
Distribution of this document is illegal

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying this summary from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Examhub. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy this summary for R60,00. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

69052 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy summaries for 15 years now

Start selling
R60,00
  • (0)
Add to cart
Added