Detailed notes on clothing and textiles for grade 12 consumer studies from a top consumers student who achieved an A in both grade 11 and grade 12. These notes are all you need for grade 12 consumers exams and cover the entire clothing and textile section of consumers including production, imports,...
CLOTHING
Fashion
what is currently popular
continuously evolving/changing
style accepted by a specific group of people at a given time and place
The fashion cycle
The introductory/innovation phase
Fashions are distributed to those retailers whose customers desire the
very latest fashions. The price of these goods are high because of the
initial production costs and because of the risk that the style might not be
accepted
Growth/rise stage
During this stage the fashion becomes popular. More garments are
manufactured and sold. This causes a decline in the selling price which
stimulates sales even further
Maturity peak stage
This is the stage where the fashion reaches its peak and many people are
wearing it. How long it stays in this stage depends on how quickly
consumers become bored with the style and start looking for a new style
Decline stage
People become bored and fewer people wear the fashion. During this
stage prices are reduced and discounts are offered because retailers and
manufacturers want to get rid of their stock
Obsolescence stage
The fashion disappears. A new fashion is already on
its way.
Three fashion stages
High fashion * beginning of fashion trend
* has an exclusive appeal
* period that it lasts varies
* fashion leaders are viewed as being daring
Mass acceptance * most people wear the fashion
* lasts longer than high fashion
* acceptance of fashion is dependent on
advertising
Obsolescent fashion * people start to notice new items
* fashion starts to look dowdy
,Definitions
Classic: continuing or lasting. They are continually accepted because they are
timeless and meet the needs of many people
Fad: They do not make a lasting impression on fashion trends. It is in high
demand for a short period of time and is quickly accepted by a relatively small
group of people. The main characteristic of a fad is the speed with which it
moves. The reason why fads last for a short period of time is because they are
usually flashy, poorly designed, easily available and extreme
Avergage/standard: These trends start, grow, evolve & decline gradually.
Hemlines lift or drop slightly from one season to the next. The shapes of skirts,
collars, trousers etc. change gradually, bringing about a minimal but constant
change in the silhouette. Consumers determine the lifespan of a standard
fashion trend. They last between 2 & 3 years
Style: A style is characterised by certain lines or details. A style remains a style
whether in or out of fashion. A style only becomes a fashion when it is accepted
by a large number of people
Taste: an individual's opinion of what is appropriate or beautiful. Because of the
subjectiveness of this judgement, standards of taste are not universal
Haute couture: refers to new garment styles. It is created to inspire fashion
changes and has several identifiable characteristics:
it is very expensive
exclusiveness of the design, the quality of the fabric, and the excellence
of workmanship.
it is not mass produced
remains high fashion only until it is accepted by a large number of
people
as soon as high fashion gains acceptance and is mass produced, it
becomes fashion
these are exclusive, original designs
Trends: Fashion is always changing in the direction of a trend, trends are
constantly
evolving. It is the general direction that a fashion silhouette takes
Silhouette: A silhouette is the outline of your body or of a garment. The lines of
the garment form the silhouette, which you can see from a distance, even before
you notice the detail of the style. Only three basic silhouettes exist
the cylinder
the triangle
the bell
Design: Design is the individual interpretation of or variation in a style. The line,
colour and
texture together create a style that has its own distinctive image and silhouette
, Couture: an establishment devoted to the creation of fashion where the
designer develops
his own ideas rather than trying to meet the requirements of individual
customers
Fast Fashion: The clothing collections are based on the most recent fashion
trends
Presented at Fashion Week in both the spring and the autumn of every year.
These trends
are designed and manufactured quickly and inexpensively to allow the ‘ordinary’
consumer
to buy the clothing styles at a lower price
Mass Fashion: Clothing that is produced in large quantities e.g. Ready to wear
garments in mass. Cheaper fabrics are creatively used to produce affordable
fashion. It uses simple production techniques and can therefore be sold at
cheaper prices
Trickle down Fashion trickles down from the higher to the
lower classes
Trickle across Fashion leaders come from all classes of
society. Here one person does something &
others soon follow.
Bottom up Fashion filters from the lower to the higher
social classes or from the youth to the aged.
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