Summary MHA 506 Tactics.I Tactics and
Implementation Tactics and Implementation ECRH marketing
teamTactics and Implementation
In marketing, organizations begin with a goal or brand idea that helps determine the
direction the organization wishes to take. Once a goal has been determined, a plan t...
Tactics and Implementation portions for your Marketing Plan 1
Tactics and Implementation
MHA/506
Summary MHA 506 Tactics.Implementation.docx Tactics and
Implementation Tactics and Implementation ECRH marketing
team
, TACTICS AND IMPLEMENTATION 2
Tactics and Implementation
In marketing, organizations begin with a goal or brand idea that helps determine the
direction the organization wishes to take. Once a goal has been determined, a plan to achieve the
goal must be conceptualized, and a marketing strategy developed. Marketing strategies are
broad plans used to outline the steps an organization will take to achieve the goal or brand.
Clearly defined tactics are the actions an organization takes to execute the marketing strategy.
Tactics
Product
Marketing begins with understanding the product you wish for individuals to purchase,
consume, or use. The first step in this process is understanding the product or service you offer
and determine how to engage and connect with customers. A clear understanding of the product
or service line a company is providing makes developing a marketing plan and connecting with
the consumer. ECRHS will also need to complete an analysis of their current marketing plan to
evaluate what changes need to be foremost to align with future strategies and goals. ECRHS is
the product that requires improvement.
ECRHS is a vast system spread over a large geographical area. Many of the facilities are
in need of updating, and some are in need of significant repairs. There are services lines; the
burn unit included that are no longer profitable. To provide a more appealing product and
improve the brand, ECRHS will need to determine which service lines and facilities can be
closed and reallocate the funding to improve the remaining facilities and service lines within the
healthcare system.
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