Question 1 (3 Marks)
Describe three situations (business or personal) in which you might find a personal
area network to be useful. (3)
Question 2 (5 Marks)
Businesses that successfully meet the challenges of trust, language and culture issues
still face the challenges posed by variations and inadequacies in the infrastructure that
supports the internet through the world. Briefly explain why an online business can
find it difficult to establish trust with its customers. (1 mark per fact) (5)
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Question 3 (13 Marks)
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3.1. Define fee-for-transaction revenue models and identify three examples of such a
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revenue model. (1 mark for definition and 1 mark per example) (4)
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3.2. Many businesses offer free samples of their products or services to potential
customers to induce them to become customers. Write three paragraphs to
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describe how this strategy can be implemented online. Be sure to note how the
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amount of sampling that is likely to be beneficial differs in the online environment
and the physical world. (1 mark per fact) (9)
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Question 4 (15 Marks)
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4.1. A company’s marketing strategy is an important tool for conveying its branding
and advertising messages to current and prospective customers. Identify and
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describe the 4 Ps (elements) that most marketing strategies comprise off. (1
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mark for each element identification and 1 mark for the description) (8)
4.2. Explain why mass media advertising is likely to be less successful online (either
with computer or mobile device users) than with television viewers. (7)
This study source was downloaded by 100000799301222 from CourseHero.com on 11-09-2021 10:47:17 GMT -06:00
Question 5 (27 Marks)
Consider the following figure:
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5.1. Discuss how the value-added network is used in the figure above. Your
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discussion should indicate the process that the school can use to order and buy
v i y re
books from a bookstore. (15)
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5.2. The purchasing process in a business can be much more complex than most
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consumer purchasing processes. Distinguish the differences between a typical
consumer purchase and a business purchase and explain why the business
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purchase decision is more complex in most cases. In your answer, please list the
steps that are involved. (2 marks for difference, and 10 marks for any 10 steps)
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(12)
Question 6 (8 Marks)
6.1. Describe reverse (seller-bid) auctions and give one example thereof. (2)
6.2. To be enforceable, every contract must include an offer and an acceptance.
Consider a typical online retail transaction in which an item is ordered and paid
for online by a purchaser and shipped by the seller. Describe the three actions
This study source was downloaded by 100000799301222 from CourseHero.com on 11-09-2021 10:47:17 GMT -06:00
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