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Summary Introduction to Business Management, ISBN: 9780190745769 BSM1501 - Business Management IA (MNB1501)
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- University Of South Africa (Unisa)
Summary of Introduction to Business Management 11th Edition
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Business ManagementMNB1501
SARSJanuary 1, 2013
Authored by: Engela
, Contents
1. Business world & business management...........................................................................................4
1.1. Key concepts...............................................................................................................................4
1.2. Role of business in society..........................................................................................................4
1.3. Needs & need satisfaction..........................................................................................................5
1.4. Main economic systems..............................................................................................................6
1.5. Need-satisfying institutions of market economy........................................................................7
1.6. Nature of business management & classification.......................................................................8
2. Entrepreneurship.............................................................................................................................10
2.1. Key concepts.............................................................................................................................10
2.2. Entrepreneurs & entrepreneurship..........................................................................................10
2.3. Role of entrepreneurs & small-business owners in society......................................................10
2.4. Entrepreneurial process............................................................................................................11
3. Establishing a business.....................................................................................................................15
3.1. Key concepts.............................................................................................................................15
3.2. Importance of geographical location........................................................................................15
3.3. Legal forms of ownership..........................................................................................................15
3.4. Business plan............................................................................................................................19
4. Business environment......................................................................................................................22
4.1. Key concepts.............................................................................................................................22
4.2. The organisation & environmental change...............................................................................22
4.3. Composition of business environment.....................................................................................22
4.4. Micro-environment...................................................................................................................23
4.5. Market or task environment.....................................................................................................24
4.6. Macro-environment..................................................................................................................25
4.7. Environmental scanning............................................................................................................27
5. Corporate social responsibility.........................................................................................................29
5.1. Key concepts.............................................................................................................................29
5.2. Introducing CSR.........................................................................................................................29
5.3. Terms and trends......................................................................................................................29
5.4. Citizenship imperative..............................................................................................................29
5.4.1. Global drivers.....................................................................................................................29
5.4.2. SA Initiatives & imperatives...............................................................................................30
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