Exam (elaborations)
MNM3709 - Assignment 1 - 2021 - Tool Samigo Feedback
- Institution
- University Of South Africa (Unisa)
MNM3907 - Assignment 1 - TOOL SAMIGO FEEDBACK - 2021
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FEEDBACK ON QUESTION POOL FOR ASSIGNMENT 1QUESTION 1
Based on Mitzberg’s 5 Ps of strategy, match the examples provided in column A with the relevant
P in column B.
Strategy Example
Strategy plan Thabo sells flags of rugby and soccer teams outside Loftus
Versfeld Stadium before and during rugby and soccer games.
Strategy ploy Thabo pays Loftus Versfeld Stadium to sell flags outside the
stadium, preventing other parties from also selling in this spot.
Strategy pattern Thabo made enough money selling flags outside of Loftus
Versfeld Stadium during an international rugby match that he
is able to also sell flags during a local match and still covers all
his costs.
Strategy as a position Thabo charges a bit more for the flags he sells, because it is
convenient for fans to buy it directly at the stadium.
Strategy as a perspective Thabo decides that he is doing so well selling flags outside of
Loftus Versfeld Stadium that he is also going to start selling
flags for rugby and soccer teams outside of FNB Stadium
(Soccer City).
Feedback
The theory for this question can be found on page 4 of the prescribed textbook.
1 Strategy plan – Strategy is focused on the plan that the organisation will follow; it outlines
the set of steps to be followed.
2 Strategy ploy – Strategy is very short-term focused, do not have a large set of objectives
and can be changed on short notice as required.
3 Strategy pattern – Strategy is focused on behaviour consistently being used by the
organisation; progress is determined by consistent repeated behaviour.
4 Strategy position – Strategy is based on the needs of the customer as well as the
external influence of its competitors.
5 Strategy perspective – Strategy is based on the way the organisation does things; it is
influenced by its culture and refers to the perspective of how they do things.
QUESTION 2
Three core strategy levels exist within an organisation. Match the examples provided in column
A with the relevant strategic level in column B.
Strategic level Examples
Corporate-level strategy Due to the COVID-19 pandemic, Shezi’s
Flowers needs to retrench 10 employees to
ensure that the business does not go
bankrupt.
, Business-level strategy Mona’s Interior Designs builds ongoing
relationships with their customers through
excellent service leadership.
Functional-level strategy Woolworths has diversified their product range
to include plant-based proteins in order to
meet growing needs in the market.
Corporate-level strategy Celltec Cellular Accessories has established
themselves in the market, but now need to
focus on growing their business.
Functional-level strategy Checkers has recently added the Checkers
Sixty60 delivery service for ordering groceries
online.
Feedback
The theory for this question can be found on page 5 of the prescribed textbook.
1 Corporate-level strategy – An organisation’s sense of purpose - it indicates the future
direction of the organisation.
2 Business-level strategy – Managing a specific division or business unit - it refers to
how the organisation creates a competitive advantage.
3 Functional-level strategy – This level is a support for a business-level strategy - it
includes strategy-critical activities that need to be performed to achieve overall goals.
QUESTION 3
Strategic marketing is usually expected to perform four tasks. Match the examples provided in
column A with the relevant task of strategic marketing in column B.
Strategic tasks Example
Giving strategic direction Nestlé’s vision statement is to be a leading,
competitive, nutrition, health and wellness
company, delivering improved shareholder
value by being a preferred corporate citizen,
preferred employer and preferred supplier,
selling preferred products.
Deciding on the market scope Nestlé provides nutrition, health and wellness
products.
Designing the market offering Nestlé provides consumers with the best
tasting, most nutritious choices.
Evaluating and controlling the performance Nestlé is the world's leading nutrition, health
and wellness company.
Deciding on the market scope Nestlé provides consumers with a wide range
of food and beverage categories and eating
occasions, from morning to night.
Feedback
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