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ASSIGNMENT 1 2022
- Institution
- University Of South Africa (Unisa)
This is IRM1501 Assignment 1 for 2022 semester 1
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1) The difference between Qualitative and Quantitative Research is to
understand the key fields of research and learning to differentiate between
one and the other. One is qualitative research and other is quantitative
research. Quantitative research uses statistical and logical observations to get
the conclusion whereas the qualitative search relies on the verbal and written
data. In short, quantitative research is generally expressed in numbers or
represented using graphs, whereas qualitative research is expressed using
the words for the given data sets. Qualitative research is used to gain an
understanding of human behaviour, intentions, attitudes, experience, etc.,
based on the observation and the interpretation of the people. It is an
unstructured and exploratory technique that deals with the highly complex
phenomena which are not possible. This kind of research is usually done to
understand the topic in-depth. It is carried out by taking the interview with the
open-ended questions, observations which are described in words, and so on.
Whereas Quantitative research method relies on the methods of natural
sciences, that develops hard facts and numerical data. it establishes the
cause-and-effect relationship between two variables using different statistical,
computational, and statistical methods. As the results are accurately and
precisely measured, this research method is also termed as “Empirical
Research”. This type of research is generally used to establish the
generalised facts about the topic. This type of research is usually done by
using surveys, experiments, and so on. Quantitative research is a more
methodical approach to solving problems by generating and using data, this
method is much more methodical in solving. This form of research is used in
quantifying data and variables into concrete data. The surveys used in the
Quantitative Research includes online surveys, paper surveys and other
forms of survey used to complete the research. The examples of quantitative
data are age, salary, height, shoe size, etc. The examples of qualitative data
are taste, smell, and colour.
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