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COM2602 ASSIGNMENT 1 SEMESTER 2 - 2022
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- University Of South Africa (Unisa)
COM2602 ASSIGNMENT 1 SEMESTER 2 - 2022
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By: mntombi085 • 2 year ago
By: nozisamela • 2 year ago
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COM2602 ASSIGNMENT 1SEMESTER 2 - 2022
, QUESTION 1
COMMUNICATION IN THE ORGANISATION
1.1 Communication within an organisation consists of different fields, which at times
seem to overlap as they are interlinked. As the communications manager of
Moonshine PR Firm, you are expected to explain and distinguish between
Management Communication and Marketing Communication, as several staff
members seem to be confused. (10)
Management Communication:
Management communication, the newest of the academic fields, may be defined as
management’s use, adaptation and creation of languages, symbols and signs for the
effective and profitable management of the corporate enterprise.
Focuses fairly strongly on method and skills
Has a substantial theoretical base
May be characterised as a discipline and a coherent field of study
As a discipline, however, does not demonstrate the same depth as, for example,
“academic” organisational communication
Marketing Communication:
Marketing communication can be thought of as the communication element that is
embedded in the marketing process. At its most elementary, marketing communication may
be defined as ‘the various types of planned messages used to build a brand’.
More commonly practised today as ‘integrated marketing communication’, it may be
defined as traditional media marketing plus the communication aspects of the delivery and
consumption of goods and services, customer service, and other customer encounters.
Centrally focused on the efficient and effective operation of an organisation,
particularly in relationship with customers or clients
Strongly focused on method and skills
Has a significant theoretical foundation
Comprises strong disciplinary traits
Disciplinary stature is understandable as it comprises other significant fields, such as
advertising, sales promotion and direct marketing
1
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