Other
COM3701 Assignment 1 2022 Semester 1 (UNISA)
- Institution
- University Of South Africa (Unisa)
COM3701 Assignment 1 2022 Semester 1 (UNISA) 75% Pass and More
[Show more]
Content preview
COM3701 (Assignment 01)SEMESTER: 1 2022
UNIQUE NUMBER: 800534
,DECLARATION OF OWN WORK
I,
(NAME and SURNAME) confirm that:
this MODULE contains my own, original ideas and work
those ideas, or work, that are not my own, have been cited through the prescribed
referencing system which I have familiarised myself with in Tutorial Letter CMNALL/E/301
I have not submitted the ideas or work contained in this MODULE for any other tertiary
education credit
Policy on Research
Ethics
I have read the University’s Policy of Research Ethics
Policy on Research Ethics.pdf
I have read and understood the PLAGIARISM POWERPOINT FOR UNDER-GRADUATE
STUDIES (available under “Additional Sources” on myUnisa)
I have familiarised myself with the library guides ON PLAGIARISM AND ETHICS offered by
Unisa’s library: https://libguides.unisa.ac.za/research-support/plagiarism
I have read and understood Unisa’s Policy for Copyright Infringement and Plagiarism,
and I am aware that plagiarism is punishable in terms of the Copyright Act 98 of 1978 and I
have read the regulations of the University of South Africa in this respect, available online:
https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for%20admission/
Documents/Policy_copyright_infringement_plagiarism_16November2005.pdf
____
STUDENT NUMBER
__ _
SIGNATURE DATE
__ ___ ____
WITNESS DATE
, TABLE OF CONTENTS
1. INTRODUCTION........................................................................................................................................1
2. QUESTION 1.............................................................................................................................................1
1.1.1. Four stages of the Integrated Marketing Communication (IMC) Development.............................1
Stage 1: Tactical co-ordination of marketing communication..............................................................1
Stage 2: Redefining the scope of marketing communication...............................................................2
Stage 3: Application of IT.....................................................................................................................2
Stage 4: Financial and strategic integration.........................................................................................2
1.2. Four features of contemporary IMC programmes............................................................................3
Outside-in approach to developing communications..........................................................................3
Comprehensive and detailed knowledge of consumer........................................................................3
Brand contact perspective...................................................................................................................3
Centralised co-ordination....................................................................................................................4
3. QUESTION 2.............................................................................................................................................5
2.1. The Assessment Phase......................................................................................................................5
2.1.1. Identify the communication problem or opportunity................................................................5
2.1.2. Identify the communicator........................................................................................................6
2.1.3. Identify the target audience......................................................................................................6
2.1.4. Identify seven factors to be assessed when analysing the situation..........................................9
4. CONCLUSION.........................................................................................................................................13
SOURCES CONSULTED:..............................................................................................................................14
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller assignmentguru. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R75,00. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75323 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now