Module Name Media Studies: Policy Management and representation
Module Code COM3702
Assignment Number
Exam Portfolio Page 1
,DECLARATION OF OWN WORK
I,
(NAME and SURNAME) confirm that:
✓ this MODULE contains my own, original ideas and work
✓ those ideas, or work, that are not my own, have been cited through the prescribed
referencing system which I have familiarised myself with in Tutorial Letter CMNALL/E/301
✓ I have not submitted the ideas or work contained in this MODULE for any other tertiary
education credit
Policy on Research
Ethics
✓ I have read the University’s Policy of Research Ethics
✓ Policy on Research Ethics.pdf
✓ I have read and understood the PLAGIARISM POWERPOINT FOR UNDER-GRADUATE
STUDIES (available under “Additional Sources” on myUnisa)
✓ I have familiarised myself with the library guides ON PLAGIARISM AND ETHICS offered by
Unisa’s library: https://libguides.unisa.ac.za/research-support/plagiarism
✓ I have read and understood Unisa’s Policy for Copyright Infringement and Plagiarism,
and I am aware that plagiarism is punishable in terms of the Copyright Act 98 of 1978 and I
have read the regulations of the University of South Africa in this respect, available online:
https://www.unisa.ac.za/static/corporate_web/Content/Apply%20for%20admission/Documen
ts/Policy_copyright_infringement_plagiarism_16November2005.pdf
________
STUDENT NUMBER
______ _____________
SIGNATURE DATE
____ _____________
WITNESS DATE
Exam Portfolio Page 2
, TABLE OF CONTENTS PAGE
1 INTRODUCTION 4
2 MEDIA POLICY AND REGULATION 5
2.1 The nature of media regulation and communication policy 5
2.1.1 ICT Policy overview 5
2.1.2 Policy as a process 5
2.1.3 The current stage of the ICT policy process 6
2.1.4 The phase of communication policy paradigm 6
3 MEDIA MANAGEMENT 6
3.1 Strategic media management 6
4 REPRESENTATION 7
4.1 Representation defined 7
4.1.1 A theoretical explanation of a fake representation 7
4.1.2 A theoretical explanation of authenticity 7
4.1.3 A theoretical explanation of reality/truth 8
4.1.4 A theoretical explanation of mental representation 8
4.2 Media and race 8
4.2.1 Racism and a summary of a selected racial incident 8
4.2.2 The form of racist ideology from the selected racial incident 9
4.2.3 The role of social media in the rise of racial incidents 9
4.3 Media and sexual orientation 9
4.4 Media and HIV/AIDS 10
4.5 Media and terrorism 12
5 CONCLUSION 13
SOURCES CONSULTED 13
ADDENDUM A: SELF REFLECTION AND ASSESSMENT 17
ADDENDUM B: NATIONAL INTEGRATED POLICY WHITE PAPER 18
ADDENDUM C: CHANEL FRAGRANCE 19
ADDENDUM D: RACISIM ON SOCIAL MEDIA 20
ADDENDUM E: HIV/AIDS PREGNANT WITH CHILD 23
ADDENDUM F: HIV/AIDS INFECTED AT BIRTH 24
ADDENDUM G: HIV/AIDS AWARENESS SOUTH AFRICA 25
Exam Portfolio Page 3
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