Exam (elaborations)
COM2603 EXAM PACK 2022
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- University Of South Africa (Unisa)
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COM2603EXAM PACK
+27 81 278 3372
,UNIVERSITY EXAMINATIONS
May/June 2022
Examination session: Semester 1/2022
COM2603
Intercultural, development and health communication
80 marks
Duration: 3 hours
This paper consists of 3 pages.
Instructions:
• Invigilator App QR Code: see page 4 below (fauilure to use the App will result in
NO MARK). App instructions placed on Moodle site.
• Aim to answer all the questions in the examination paper.
• Please number all your answer pages.
• Please number all your questions exactly as per the numbering in the
examination question paper.
• It is compulsory to answer ALL three sections in this examination paper
(Section A, B and C).
• Please do not leave blank spaces at all.
• Please remember to submit your compulsory Departmental Declaration with
the examination or you will obtain zero. (Refer to the Moodle site in the folder:
compulsory exam declaration). It is also compulsory to submit the university
declaration/honor pledge with your examination (follow the system rules here).
• Referencing is compulsory per question (from both your study guide and
textbook sources) or you will lose marks per question for no in-text referencing.
• Please remember to save your completed examination paper in PDF format
only. Other formats will not be accepted. One file upload only.
• Submission of examination paper: please view the instructions placed on the
Moodle module site, submit via MyExams Moodle site:
https://myexams.unisa.ac.za/portal/
• For scanned examination papers: please follow the instruction file placed in the
Moodle exam folder. Please ensure it is legible and clear. Only one single file
upload is allowed. What is submitted is/will be marked.
• No emailed examination papers will be accepted.
• Please preview your file to ensure you have submitted the correct file (content),
for the correct module (see exam rules on Moodle).
• Please use the 1 hour allocated grace time for submission.
[TURN OVER]
, 2 COM2603
MAY/JUNE 2022
YOU HAVE TO ANSWER ALL THE QUESTIONS.
Section A: Intercultural communication
QUESTION 1
Read the following scenario and answer the questions that follow.
Intercultural communication students at the University of Southern Africa could not agree on
what culture meant and what the characteristics of culture were. Lee and Kuhle were having a
discussion on campus. Lee is of the view that members of a cultural group tend to have
similar perceptions or worldviews because these worldviews are learnt via communication
with members of the group. Kuhle on the other hand, said that members of a cultural group
differ, some individuals have a worldview that differs from members of their cultural group and
that culture is not fixed but may change over time.
1.1 Discuss the following characteristics of culture and provide examples from the scenario
above.
1.1.1 Culture is shared. (5)
1.1.2 Culture is dynamic and heterogenous. (5)
1.2 Discuss the following challenges in intercultural relationships and provide examples
from your own experience.
1.2.1 Affirming another person’s cultural identity. (5)
1.2.2 Negative stereotypes. (5)
QUESTION 2
Read the following scenario and answer the questions that follow.
Mikateko, a deputy principal at a Johannesburg private school says that the history and
literature used at the school is Eurocentric and has asked the management to use Afrocentric
history and literature. Mikateko says her role as the first black principal at the school is to
challenge the school so that it includes more black teachers as well as African history. Her
black colleagues at the school on the other hand, claim that they are Westernised and cannot
speak any African languages but only speak English with a British Accent. Mikateko’ s
colleagues say that students need to learn Western literature like they did so that they don’t
sound like village people when they visit Western countries.
2.1 Discuss the following strategies and provide examples from the above scenario.
2.1.1 Aggressive accommodation strategies. (5)
2.1.2 Aggressive assimilation strategies. (5)
[30]
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, 3 COM2603
MAY/JUNE 2022
Section B: Development Communication
Question 1
1.1 Discuss participatory research by focussing on its main assumptions. (5)
1.2 Discuss the five main assumptions of the dependency paradigm. (5)
Question 2
The use of mass media in development communication.
Explain how the following media can be used to promote development support
communication and provide practical examples from the media to support your discussions.
2.1 Press (4)
2.2 Radio (5)
2.3 Television (3)
2.4 Film (3)
[25]
Section C: Health Communication
Question 1: The therapeutic interview
Provide an explanation of the therapeutic interview and answer the questions that follow.
1.1 Explain what is meant by a therapeutic interview. (5)
1.2 Name the 2 basic approaches that health care professionals can use when
conducing therapeutic interviews and provide a summary/explanation of each of
the approaches. (6)
Question 2
Provide a discussion on the four general frameworks related to intercultural ethics and
health issues with practical medical setting examples. (14)
[25]
TOTAL: 80 MARKS
©
UNISA 2022
[TURN OVER]
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