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  3. University Of South Africa
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  5. COM3705 - International Communication

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com3705 assignment 3 portfolio 1 final. Verified.
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com3705 assignment 3 portfolio 1 final. Verified. 1 Declaration I, the undersigned , hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of referencing technique. I have read and understood Tutorial Letter C...

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  • June 1, 2022
  • 18
  • 2021/2022
  • Exam (elaborations)
  • Questions & answers

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  • com3705 assignment 3 portfolio 1 final verified

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com3705 assignment 3 portfolio 1 final.
Verified.

, 1



Declaration
I, the undersigned , hereby declare that this is my own and personal work,
except where the work(s) or publications of others have been acknowledged by
means of referencing technique.



I have read and understood Tutorial Letter CMNALLE/301 regarding technical
and presentation requirements, referencing techniques and plagiarism



Signature

C. Evans

Name : Chelsea Evans

Student number :58200355

Date : 25 May 2017

Signature of Witness

D Matthysen

, 2




Contents Page
QUESTION 1 PAGE 4

1 INTRODUCTION PAGE 4

1.1 News flow in different directions PAGE 4

1.1.1 Structural inequality PAGE 4

1.1.2 Central and peripheral PAGE 4

1.1.3 Difference between North and South PAGE 5

1.2 World Systems Theory PAGE 5-6

1.3 News coverage PAGE 6-7

1.4 CONCLUSION PAGE 7

QUESTION 2 PAGE 8

2 INTRODUCTION PAGE 8

2.1 Social Networking Sites (SNS’s) PAGE 8

2.2 The Network Society PAAGE 8

2.3 The ‘Arab Spring’ and social media PAGE 9

2.4 #Feesmustfall PAGE 9-10

2.5 CONCLUSION PAGE 10

QUESTION 3 PAGE 11

3. INTRODUCTION PAGE 11

3.1 The nature of IMC PAGE 11

3.2 The nature of the four Ps of marketing PAGE 11

3.2.1 Product PAGE 12

3.2.2 Price PAGE 12

3.2.3 Place PAGE 12

3.3 PLANNING OF THE IMC PAGE 13

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