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Exam/Assignment 04 2022 MNM2614 - Product And Price Management (mnm2614) R65,00
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Exam/Assignment 04 2022 MNM2614 - Product And Price Management (mnm2614)

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STUDENTS SHOULD BE ABLE TO TO EVALUATE, SELECT AND APPLY APPROPIATE METHODS, PROCEEDURES AND TECHNIQUES IN PROCESSES OF INVESTIGATION AND APPLICATION WITHIN PRODUT AND PRICE MANAGEMENT .

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  • July 6, 2022
  • 3
  • 2021/2022
  • Exam (elaborations)
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ASSESSMENT INSTRUCTIONS AND QUESTIONS

Read he case study below and answer the questions that follow


Vita-Quench Beverages

water brand, was established and launched in 2014
Vita-Quench Beverages,
wellness enthusiasts
a refreshing
and Simz.
by health and
Unathi, Jamie Seeking to tap ino the waler beverages markKet, he hree
launched the brand with stuill and sparking water boued in disunct, uniquely oesigned reusaDe ana
planet-friendly PE bottle.
oeSZesrangerom.00 m R10,99) to
7.99) a
and 5L(R22.99),1-L
crated
and
for the5-LbestPEThydration experience. Vita-Quench
also
and
Beveragesboxes
orer convenient pack of Sx three
that can be delvered direct to consumers' homes or offices.
bottles packed in reusable recyclable
Vta-Quench Beverages nalural spring
water has a natural detoxifying PH and is mineral rich. which makes the spring water pure, thirst
As a relatively new market entrant. Vita-Quench Beverages is
quenching. healthy and delicious.
of the
competing
of throaf',
aganst
a
well
as
number competitors within
slore "share of shelf space,
as
beverage categories for consumer "share
various
namely
Wate
1007% Fruit juices
-Nectars

Carbonated soft drinks
-Energy drinks
-Dairy drinks
-Dairy fruit juice mix
As Vita-Quench Beverages is steadily growing. Unathi, Jamie and Simz are planning on launching
avoured waler (sparkling and stl), as well as pure 100% fruit juices in the first and second quarter of
2022 respectvey. This will aso increase their penetration into other sub-Saharan markets, targeting
specihc regonal areas within the countries. They seek to first launch Orange & Mint: and Grapefruit &
and cans for enhanced
Rasemary-flavoured water (sparklimg stil) in aluminium
wl have a hint of natural frut essence infused in the water,
recyclabilty. Both
products making it both mineral and vitamin
enriched

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