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MNG3701 ASSIGNMENT 1 SEMESTER 2 - 2022
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- University Of South Africa (Unisa)
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- Practising Strategy
MNG3701 ASSIGNMENT 1 SEMESTER 2 - 2022
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MNG3701 ASSIGNMENT 1SEMESTER 2 - 2022
DUE DATE: 30 AUGUST 2022
, THE MR PRICE GROUP LIMITED
TABLE OF CONTENTS
PAGE
1. Introduction …………………………………………………………………………………… 2
1.1. Competitive Advantage ……………………………………………………….. 3-4
1.2. Mr Price Group’s Vision Statement ……………………………………… 4-6
1.3. Analysis of the Retail Industry ……………………………………………… 7 - 10
2. Conclusion ………………………………………………………………………………………. 10
3. References ……………………………………………………………………………………… 11
1
, 1. Introduction:
This essay focuses specifically on analysing the micro- and macro-environment of the Mr
Price Group Limited.
Mr Price Group Limited, is a publicly traded omni-channel fashion retailer based in South
Africa. Founded in 1985, Mr Price opened in 1987 after the owners bought a controlling
interest in John Orrs Holdings, whose trading divisions at the time were The Hub and
Miladys. The Company operates through four segments: Apparel, Home, Financial Services
and Telecoms & has a retail distribution through 1721 corporate-owned stores, 8 franchised
stores in the rest of Africa and its online channels.
The essay is structured as follows: first, the concept of competitive advantage is defined and
discussed. Followed by an evaluation of the vision of the organisation. The essay concludes
by analysing the industry/market environment in which the Mr Price Group operates.
Throughout, practical examples will be provided to substantiate the discussion
2
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