Exam (elaborations)
Exam (elaborations) MNM3714 - E-Marketing (MNM3714) ASSIGNMENT 1 SEMESTER 2 YEAR 2022
- Institution
- University Of South Africa (Unisa)
Exam (elaborations) MNM3714 - E-Marketing (MNM3714)
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MNM3714ASSIGNMENT 1
SEMESTER 2
YEAR 2022
, Question1
Introduction
A business's marketing plan is an overview of the company's goals and the strategy for
achieving those goals in the current market. Although this paper is not absolutely necessary
when seeking funding and investors, it may help you organise your thoughts and keep you on
track when you launch your business. Similar to a business plan, it should be an ever-evolving
blueprint for your company's development. Here are the six main parts of every marketing
strategy.
After the dot-com boom of the '90s, companies realised the value of having a web presence
and the vast potential customer base that the Internet offered. With the expectation of more
online purchasing, IT and marketing experts began working together (Corley, 2013). Experts
in marketing worried about customer behaviour and the effect of new marketing trends on
technology use, while experts in technology developed innovative Internet information
technologies and tools to facilitate these changes.
1.1 digital Marketing plan
As a consequence, companies may cut their client acquisition costs while still using a
marketing strategy that is both cost-effective and highly focused. It's not just that modern forms
of advertising and promotion tend to cost far less than their predecessors; many of them really
are (Palmer, 2015). The popularity of the old school mass media has drastically decreased.
As a result of the Internet's meteoric rise to prominence, advertisers have focused their
attention on expanding the platform's user base.
Display advertising, SEM, SEO, SMO, SM, eMail marketing, RM, AP, and CM are only few of
the methods used by internet marketers (Nosrati, 2013). Customers are more in control of their
entertainment budgets because to the increased choice of providers, lower prices, and more
user-friendly options made possible by digital marketing (Chaffey, 2019).
Digital marketing plan proposal – case study Meraki Jewellary Designs
Cape Town, South Africa is home to Meraki Jewellary Designs, a jewellery brand founded by
husband-and-wife team Zahavit and Lemor H. in 2015. The company is responsible for two
separate studios. The first one can be seen in Cape Town, a city in the Central District of South
Africa, while the second can be found in Johannesburg, the country's second-largest city. Over
40 one-of-a-kind pieces of jewellery made from gold, silver, stainless steel, gemstones,
crystals, and cultured diamonds can be found in the portfolio of Meraki Jewellary Designs. The
company has a presence in several cities, including Pretoria, Durban, and East London.
Business objectives
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