Exam (elaborations)
MNM1503 Assignment 1 semester 2 2022 expected questions
- Institution
- University Of South Africa (Unisa)
mnm1503 assignment 1 semester 2 2022 solutions
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8/26/22, 12:31 PM Assessment 1: Attempt reviewMENU
Dashboard / My courses / MNM1503-22-S2 / Welcome Message / Assessment 1
Started on Friday, 26 August 2022, 11:51 AM
State Finished
Completed on Friday, 26 August 2022, 12:30 PM
Time taken 38 mins 50 secs
Feedback Congratulations, you completed Quiz 1 which contributes 20% towards your FINAL PASS MARK!
Question 1
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Mr Price makes use of suppliers, competitors, customers and intermediaries in their business activities, these are known as variables of the …
Select one:
1. decision-making environment
2. macro environment.
3. micro environment
4. market environment
Question 2
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American Swiss get their jewellery from suppliers in Gauteng, Northern Cape and Mpumalanga. The jewellery is distributed throughout
South Africa in all their stores. This is an example of which type of marketing gap?
a. time gap
b. ownership gap
c. information gap
d. space gap
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, 8/26/22, 12:31 PM Assessment 1: Attempt review
Question 3
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Marked out of 1
MENU
Marketing management is a creative management function that co-ordinates the resources of production, determines the distribution of
Dashboard / My and
products/services courses / the
directs MNM1503-22-S2 / Welcome
nature of eff orts Message
required to / end-consumers
sell to the Assessment 1 in a way that will create value for the organisation.
Marketing management carries out a number of functions, which ONE of the following is not part of its functions?
a. Sales force management
b. Perfect competition management
c. Marketing research
d. Standardisation and grading
Question 4
Complete
Marked out of 1
Nivea conducted a study and learnt that consumers did not like the white stains that deodorants left on their black clothes or the yellow
stains on their white clothes. Based on that information, Nivea came up with the “black-and-white roll-on range”. Which ONE of the
following marketing functions does this statement relate to?
a.
Market research
b. Product management
c. Advertising
d.
Sales
https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=5081307&cmid=484380 2/10
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